Sr. Web Analytics Developer

About the role

The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and then leveraging that data to develop insights that drive data-informed decisions across AXS' web and mobile platforms. This role serves as a key partner to Marketing, Product, and Technology teams by developing tracking frameworks, analyzing site and user behavior, and translating complex data into actionable recommendations that enhance the customer experience and optimize conversion performance. The Senior Web Analytics Developer will lead implementation of analytics tools, oversee tag management, and deliver recurring reporting and ad-hoc analyses to support business goals.

Responsibilities

• Architect and lead end to end tagging and tracking strategy across AXS digital properties; develop, build, test, and deploy tags, triggers, and variables through Adobe Data Collection, ensuring accurate and consistent data collection.
• Provide day-to-day management of the data collection integrity, including evaluation, QA, and optimization
• Serve as the primary analytics liaison with internal stakeholders (Product, Marketing, Engineering, Design) to orchestrate data collection to align with business needs in a way that ensures data accuracy and completeness.
• Build data feeds and pipelines out of core collection systems (Adobe Analytics and Rudderstack) and partner with engineering teams to integrate data to downstream systems.
• Own the day-today technical aata Governance & Quality Assurance Audit analytics setup, validate tracking accuracy, and ensure data integrity across all platforms and environments.
• Analyze web and mobile performance metrics using Adobe Analytics, or other digital platforms to identify trends, opportunities, and issues impacting engagement, traffic, and conversion.
• Design and Build data feeds and pipelines as well as maintain dashboards and automated reports that provide actionable insights to leadership, Marketing, and Product teams; develop standardized KPIs and reporting cadence.

Requirements

• 4-6 years of experience in web, digital, or product analytics, ideally within an e-commerce or B2B environment.
• Hands-on experience with end-to-end Adobe Launch (Experience Platform Data Collection) implementation, including advising on data layer architecture, instrumenting data variables, and developing reporting deliverables.
• Proven experience and/or certification in Adobe Analytics; experience with Google Analytics (GA4) and Google Tag Manager (GTM) a strong plus.
• Extensive experience with JavaScript, HTML, and technical site tagging; demonstrated ability to debug and resolve complex implementation issues.
• Experience with marketing tags, consent management tools (e.g., OneTrust), and global tagging solutions compliant with regional data privacy laws (GDPR, CCPA, etc.).
• Experience tracking mobile app KPIs for iOS and Android environments.
• Prior exposure to BI, data visualization, and reporting tools such as Looker, Tableau, or Power BI.
• Intermediate to advanced SQL proficiency preferred.
• Deep technical understanding of web and app analytics, site tagging, and data capture frameworks.
• Strong knowledge of e-commerce KPIs and behavioral analytics across customer journeys.
• Able to synthesize complex data and present actionable insights to both technical and non-technical audiences.
• Strong written and verbal communication skills with internal stakeholders and external clients.
• Self-motivated and creative problem-solver with the ability to manage multiple priorities in a fast-paced environment.
• Collaborative team player with a “hack, test, and learn” mentality and a passion for continuous improvement.
• Musical background or experience in the music, live entertainment, or ticketing industry a plus.

Qualifications

• Bachelor's degree in Computer Science, Information Systems, Statistics, or related field.
• Professional certifications in web analytics, such as Google Analytics Certification, Adobe Certified Expert, or equivalent.

Skills

• JavaScript, HTML, CSS
• Adobe Analytics, Google Analytics (GA4), Google Tag Manager (GTM)
• Data collection and data governance
• SQL
• Web and app analytics
• BI, data visualization, and reporting tools (Looker, Tableau, Power BI)
• Consent management tools (OneTrust)
• Regional data privacy laws (GDPR, CCPA)
• Mobile app KPIs (iOS, Android)
• E-commerce KPIs and behavioral analytics

Benefits

• Medical, dental, and vision insurance
• Paid holidays, vacation, and sick time
• Company-paid basic life insurance
• Voluntary life insurance
• Parental leave
• 401(k) Plan with a current employer match of 3%
• Flexible spending and health savings account options
• Wellness offerings

Pay

$100,491.00 - $141,664.50

Schedule

Full-time

Benefits

• Comprehensive benefits package including medical, dental, and vision insurance, paid holidays, vacation, and sick time, company-paid basic life insurance, voluntary life insurance, parental leave, 401(k) Plan with a current employer match of 3%, flexible spending and health savings account options, and wellness offerings.

Location

Downtown Los Angeles, California

Equal Opportunity Employer

AEG is an equal opportunity employer and does not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state, or local law.