Sr. Web Analytics Developer

About the role

The Senior Web Analytics Developer is responsible for providing instrumenting web data collection, ensuring data quality, and leveraging that data to develop insights that drive data-informed decisions across AXS' web and mobile platforms. This role serves as a key partner to Marketing, Product, and Technology teams by developing tracking frameworks, analyzing site and user behavior, and translating complex data into actionable recommendations that enhance the customer experience and optimize conversion performance.

Responsibilities

• Architect and lead end-to-end tagging and tracking strategy across AXS digital properties; develop, build, test, and deploy tags, triggers, and variables through Adobe Data Collection, ensuring accurate and consistent data collection.
• Provide day-to-day management of the data collection integrity, including evaluation, QA, and optimization.
• Serve as the primary analytics liaison with internal stakeholders (Product, Marketing, Engineering, Design) to orchestrate data collection to align with business needs in a way that ensures data accuracy and completeness.
• Build data feeds and pipelines out of core collection systems (Adobe Analytics and Rudderstack) and partner with engineering teams to integrate data to downstream systems.
• Own the day-to-day technical aata Governance & Quality Assurance Audit analytics setup, validate tracking accuracy, and ensure data integrity across all platforms and environments.
• Analyze web and mobile performance metrics using Adobe Analytics, or other digital platforms to identify trends, opportunities, and issues impacting engagement, traffic, and conversion.
• Design and Build data feeds and pipelines as well as maintain dashboards and automated reports that provide actionable insights to leadership, Marketing, and Product teams; develop standardized KPIs and reporting cadence.

Requirements

• 4-6 years of experience in web, digital, or product analytics, ideally within an e-commerce or B2B environment.
• Hands-on experience with end-to-end Adobe Launch (Experience Platform Data Collection) implementation, including advising on data layer architecture, instrumenting data variables, and developing reporting deliverables.
• Proven experience and/or certification in Adobe Analytics; experience with Google Analytics (GA4) and Google Tag Manager (GTM) a strong plus.
• Extensive experience with JavaScript, HTML, and technical site tagging; demonstrated ability to debug and resolve complex implementation issues.
• Experience with marketing tags, consent management tools (e.g., OneTrust), and global tagging solutions compliant with regional data privacy laws (GDPR, CCPA, etc.).
• Experience tracking mobile app KPIs for iOS and Android environments.
• Prior exposure to BI, data visualization, and reporting tools such as Looker, Tableau, or Power BI.
• Intermediate to advanced SQL proficiency preferred.
• Deep technical understanding of web and app analytics, site tagging, and data capture frameworks.
• Strong knowledge of e-commerce KPIs and behavioral analytics across customer journeys.
• Ability to synthesize complex data and present actionable insights to both technical and non-technical audiences.
• Strong written and verbal communication skills with internal stakeholders and external clients.
• Self-motivated and creative problem-solver with the ability to manage multiple priorities in a fast-paced environment.
• Collaborative team player with a “hack, test, and learn” mentality and a passion for continuous improvement.
• Musical background or experience in the music, live entertainment, or ticketing industry highly desirable.

Qualifications

• Familiarity with email marketing platforms such as Salesforce Marketing Cloud is a plus.

Skills

• Hands-on experience with end-to-end Adobe Launch (Experience Platform Data Collection) implementation.
• Proven experience and/or certification in Adobe Analytics.
• Extensive experience with JavaScript, HTML, and technical site tagging.
• Experience with marketing tags, consent management tools (e.g., OneTrust).
• Experience tracking mobile app KPIs for iOS and Android environments.
• Prior exposure to BI, data visualization, and reporting tools such as Looker, Tableau, or Power BI.
• Intermediate to advanced SQL proficiency.
• Deep technical understanding of web and app analytics, site tagging, and data capture frameworks.
• Strong knowledge of e-commerce KPIs and behavioral analytics across customer journeys.
• Ability to synthesize complex data and present actionable insights to both technical and non-technical audiences.
• Strong written and verbal communication skills with internal stakeholders and external clients.
• Self-motivated and creative problem-solver with the ability to manage multiple priorities in a fast-paced environment.
• Collaborative team player with a “hack, test, and learn” mentality and a passion for continuous improvement.
• Musical background or experience in the music, live entertainment, or ticketing industry highly desirable.

Benefits

Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings. Currently, full time employees are eligible for these benefits on the first day of employment.

Pay

Pay Scale: $111,657.00 - $157,405.00

Schedule

N/A

Legal Information

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.

AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.

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