Sr. UX Researcher

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, distributed across film, television, and streaming, and bring it to life through global theme park destinations, consumer products, and experiences. Our brands include NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce premier filmed entertainment through Universal Pictures, DreamWorks Animation, Focus Features, and Universal Studio Group’s television studios, and operate industry-leading theme parks such as Universal Orlando Resort and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation.

About the role

The Senior Researcher for Commerce and Growth User Experience will define the future of Peacock's commercial product experiences. This role conducts and manages Commerce research on the Product Research and Consumer Insights team, leading research for Commerce Product and Design teams. Key questions include how ideal new subscriber experiences differ across devices, how subscribers want to manage their accounts, and how to ensure easy and flexible experiences for the future of streaming subscription management.

Reporting to the Vice President of User Research and Consumer Insights, this role collaborates with cross-functional partners in Product, Design, Analytics, and Product Marketing. The role leads research validating and evaluating product decisions, as well as shaping new commerce and growth initiatives.

Responsibilities

• Consult cross-functional partners on research questions and select the right methods and tools to answer them
• Conduct research across the product lifecycle via unmoderated prototype tests, lab studies, online interviews, observational tests, surveys, benchmark studies, diary studies, and more
• Craft memos and reports delivering clear insights, timely signals, key learnings, and actionable recommendations
• Own and evolve the design research enablement program, including training, tools management, and ongoing research process consulting to help non-researchers gather data for confident decision-making
• Work closely with other insights teams, analytics, and strategy partners to deliver a holistic view of product performance, subscriber needs, and opportunities
• Leverage innovative research methodologies and AI-enabled tools to streamline and scale repeatable workflows
• Manage relationships with external research agencies and vendors, ensuring high-quality deliverables and optimal resource allocation
• Champion a consumer-centric mindset throughout the organization
• Stay abreast of industry trends and emerging technologies

Qualifications

Required Qualifications

• 7+ years of experience in consumer product research or consumer insights for ecommerce or subscription products, or a related industry
• Expertise in designing, executing, and analyzing a wide range of qualitative and quantitative methodologies (e.g., in-depth interviews, prototype tests, card sorts, diary studies, focus groups, surveys, correlation analyses)
• Experience adapting research methodologies for benchmarking or iterative testing
• Deep understanding of the strengths and weaknesses of different research methods and when and how to apply them
• Experience enabling and advising others in research best practices
• Demonstrated success using data and insights to influence business decisions and impact product direction
• Skilled at digging into data to identify insights beyond surface-level findings and connecting them back to underlying questions
• Strong analytical skills with the ability to combine insights across consumer research with behavioral data

Desirable Characteristics

• A genuine passion for entertainment and media, and a deep curiosity about culture and trends as they relate to products and user experiences
• Proficiency in qualitative and quantitative analysis, as well as basic data visualization
• Experience thriving in a highly dynamic, matrixed organization
• Strong communication skills with proven ability to synthesize crucial insights and influence key stakeholders
• Comfortable working independently and driving initiatives, while collaborating closely with partners
• Ability to balance ownership of multiple projects simultaneously and lead broader initiatives
• Demonstrated ability to exercise strong judgment in ambiguous situations
• Exceptional presentation and storytelling skills
• Familiarity with emerging technologies and AI-enabled tools, with the ability to apply them pragmatically to streamline and improve research approaches, workflows, and visualizations

Additional Requirements

This is a hybrid position requiring in-office work a minimum of four days per week.

Benefits

• Medical, dental, and vision insurance
• 401(k) retirement plan
• Paid leave
• Tuition reimbursement
• Various discounts and perks

Pay

Salary range: $150,000 – $185,000 (bonus and long-term incentive eligible).