Sr. Strategic Partnerships Manager

About the role

We are seeking a Senior Strategic Partnerships Manager to lead supply-side technology partners within the Technology Partnerships group. This role combines partner management, cross-functional leadership, and technical program oversight to deliver scalable solutions in support of some of the biggest streaming content owners globally, while improving existing revenue streams and helping to scope new ones. You will act as the primary point of contact for strategic partners, quarterback internal collaboration across Product, Client Services, and Revenue teams, by owning certification programs for APIs and running partner management for our Walled Garden integrations e.g. YouTube. Additionally, you will identify growth opportunities, negotiate mission-critical deals, and operationalize partner feedback into roadmap priorities. This role will have additional exposure to FreeWheel’s engagements with AI vendors and the opportunity to help shape this growing area of focus.

Responsibilities

• Serve as the Primary Partner Contact: Act as the main point of contact for Publisher ad supply distributed on Walled Garden integrations outside of FreeWheel.
• Own Partner Activation Programs: mobilize partner ecosystem engagement across ad server APIs to drive the development of new AI‑powered offerings in support of major programmer and streaming clients.
• Represent the company in partner-facing discussions, providing guidance on product capabilities, certification requirements, and adoption strategies.
• Lead Cross-Organizational Collaboration: Problem solve and function as the “quarterback” for initiatives requiring coordination between Global Client Services (GCS), Product, and Revenue teams.
• Build and maintain strong partner relationships to align priorities with revenue objectives, unlock mutual business value, and lead joint planning to accelerate monetization initiatives.
• Identify opportunities to drive growth through partnerships by collaborating internally with product, sales, and marketing teams.
• Collect, give structure to, operationalize partner feedback to inform product strategy and improve revenue and client retention.
• Establish and manage technical integration agreements with third‑party ad servers to broaden the FreeWheel SSP supply footprint.
• Leverage certification programs (APIs, transcoding, ad workflows) as a strategic differentiator to attract, retain, and grow partner relationships.
• Negotiate favorable long-term agreements with new and existing partners in collaboration with legal, finance, and product teams.
• Enable global commercial teams to grow revenue by bringing partnerships to market with supporting data and materials.

Qualifications

Required:

• 7+ years in ad tech roles at DSP, SSP, publisher, or agency. Similar experience in technology consulting is acceptable.
• Hands-on experience with API integrations (REST/OAuth/JSON), certification workflows, and partner QA