Sr. Specialist, Performance Media

Key Responsibilities

• Support the development of lower-funnel media strategies across AutoNation brands and business lines.
• Analyze channel performance and identify opportunities to improve efficiency and business outcomes.
• Assist in the creation of annual, quarterly, and campaign-level performance media plans.
• Support forecasting, budget tracking, and performance reporting across channels.
• Develop optimization recommendations focused on lead generation, sales performance, and efficiency metrics.
• Support initiatives designed to drive vehicle sales, lead generation, service appointments, and customer acquisition.
• Partner with Analytics, CRM, Agency, and Media Operations teams to support audience activation and campaign performance.
• Monitor campaign performance and analyze results against established KPIs.
• Translate performance insights into actionable recommendations.
• Develop recurring reporting and performance summaries for stakeholders.
• Partner with agencies and media vendors to support campaign execution and optimization efforts.
• Evaluate platform opportunities, vendor partnerships, and emerging technologies.
• Maintain strong internal and external stakeholder relationships.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• 4+ years of experience in performance marketing, paid media, digital marketing, or advertising; agency experience strongly preferred.
• Experience supporting Paid Search, Performance Max, Paid Social, Retargeting, Vehicle Listing Ads, and lead generation programs.
• Strong understanding of performance marketing principles, attribution, conversion measurement, and optimization methodologies.
• Experience analyzing campaign performance and developing data-driven recommendations.
• Strong analytical, organizational, and project management skills.
• Excellent communication and presentation skills.
• Experience working cross-functionally with Analytics, CRM, Agency, Creative, and Media teams.
• Automotive, retail, franchise, or multi-location marketing experience preferred.