Sr Specialist, Owned Channels
Huxley · Katy, TX · 1 wk ago
On-siteInformation TechnologyFull-time
Our client is looking for a senior specialist to grow their owned channels. This role includes planning, forecast and coding for owned campaigns.
Responsibilities
- Build and optimize complex & personalized email content
- Manage the review of analytics from ESP, Adobe Analytics and other applicable tools to provide insight on current campaigns and channel performance, and suggest improvements as needed
- Lead cross-functional meetings to reach decisions on content and overall user experience
- Optimize content, implement process improvements, etc. based on gathered empirical data
- Cultivate relationships with category merchandisers, the creative team, the analytics team, merchants, and marketing to ensure key sales drivers have the proper coverage
- Supports the Sr. Manager, Owned Channels in the planning or execution of strategic Email & SMS Marketing long-term plans that integrate with organizational marketing initiatives
- Analyze trends, draw conclusions, and provide recommendations of content, subject line, testing opportunities
- Works closely with the category marketing, E-Commerce team and other key marketing teams to ensure online marketing efforts are obtaining an acceptable ROI
- Creates research plans to identify strategic online marketing initiatives, keeps up with industry trends, and work with Digital Marketing to expand the database
- Drive engagement with proper audience segments as database grows
Requirements
- Bachelor's degree in relevant field of study or equivalent years of related work experience
- 3-5 years of email marketing, email operations and web analytics marketing experience
- 2-3 years experience coding HTML emails with dynamic content
- ESP experience required
- Movable Ink, Nifty Images, or Liveclicker experience a plus
- Json, Javascript or Python competency a plus
Skills
- Expertise in preparation of email marketing campaigns (including landing pages, HTML coding, etc.)
- Excellent analytic skills with the ability to interpret data and provide actionable insights