Sr Channel Marketing Specialist

Responsibilities

• Develop and execute channel marketing strategies to drive growth and increase market share.
• Collaborate with channel partners to develop joint marketing programs and initiatives.
• Create and execute demand generation campaigns to drive sales through channel partners.
• Provide marketing support and resources to channel partners to enhance their sales efforts.
• Conduct market research and analysis to identify channel trends, opportunities, and competitor activities.
• Manage marketing budgets and measure the effectiveness of channel marketing initiatives.
• Collaborate with cross-functional teams to align channel marketing efforts with overall business objectives.
• Stay up-to-date with industry trends and best practices in channel marketing.

Qualifications

• Proven experience of at least 3 years with Channel Marketing, B2B Marketing, or related roles.
• Demonstrated success in developing and executing Channel Marketing strategies.
• Minimum of 3 years experience with demand generation and lead generation strategies.
• Knowledgeable with utilizing marketing automation platforms (Marketo) and CRM systems (Salesforce).
• Strong understanding of distribution and partner channel dynamics.
• Advance usage of MS Excel platform (V-Lookup, H-Lookup, Pivot Tables).
• Bachelor's degree in Marketing, Business, or related field.
• Passion for driving channel growth and maximizing sales opportunities.
• Proven track record of developing successful channel marketing programs.
• Strong leadership and project management abilities.
• Ability to think creatively and innovatively.

About the Role

The position is based in Fort Mill, SC and operates on a hybrid work schedule.