Sr. Specialist, Content & Digital Experience Capabilities - Web Product and Analytics Engineer

About the role

This role serves as a Senior Specialist within the Content & Digital Experience Capabilities team, bringing deep expertise in Web-based Product Builds, Web Content Management & Analytics leveraging emerging AI/ML technologies to power modern, scalable digital experiences.

Responsibilities

• Contributes to the evolution of the Web-based digital experience platform/products.
• Design and deliver headless, API-first solutions to enable omnichannel experiences.
• Integrate AI/ML-driven capabilities, including Content personalization, Intelligent search and recommendations, Automated content generation, tagging, and metadata enrichment.
• Partner with product managers to translate business needs into scalable, high-quality technical solutions.
• Own features end-to-end, including development, testing, deployment, monitoring, and optimization.
• Collaborate with data and AI teams to operationalize ML models within AEM workflows.
• Continuously improve platform performance, scalability, security, and authoring experience.
• Implement and maintain CI/CD pipelines and DevOps best practices.
• Provide strategic input into the product roadmap, identifying high-value and differentiating capabilities.
• Work closely with cross-functional teams (marketing, platform, delivery, analytics) to ensure alignment with business goals.
• Develop and maintain a comprehensive product knowledge base, including documentation, training, roadmaps, and feature inventories.
• Support product launches, experimentation, and testing initiatives.
• Prototype and validate concepts using AI-powered tools to accelerate innovation.
• Track and report on product performance, adoption of metrics, and business impact.
• Drive product adoption through effective operating models, change management, and user enablement.
• Identify opportunities for continuous improvement, cost optimization, and operational efficiency.

Requirements

• Bachelor’s or Master’s degree in Computer Science, Engineering, or a related field.
• 2-4 years of software development experience in an agile environment.
• Strong hands-on expertise with AEM stack (Java, OSGi, Apache Sling, JCR), Frontend HTL (Sightly), HTML, CSS, JavaScript, Modern frontend frameworks (React, Angular, or Vue).
• Product mindset with a strong focus on user experience and business impact.
• At least 1 year of experience contributing to product planning or product management.
• Strong analytical, strategic, and problem-solving skills.
• Ability to work effectively in a fast-paced, matrixed organization.

Desired Experience

• Deep knowledge and understanding of Adobe Experience Cloud Capabilities (i.e. AEM, Adobe Analytics).
• Digital marketing or pharmaceutical industry experience.
• Experience planning and delivering enterprise product capabilities with measurable KPIs.
• Ability to evaluate emerging technologies and support building business cases for new investments.
• Basic knowledge of CDN, DNS, Web Application Firewall.
• AI-powered content generation and summarization, Smart tagging in digital asset management (AEM Assets), Chatbots or conversational interfaces integrated with AEM, Headless CMS and GraphQL in AEM and Cloud platforms (AWS, Azure, or GCP), DevOps tooling including CI/CD pipelines, Docker, and Kubernetes.
• NLP, recommendation systems, and personalization algorithms, Vector databases and semantic search (preferred).