Sr. Solution Marketing Manager

About the role

Senior Solution Marketing Manager, Marketing, Alpharetta, GA or remote. Reports to Senior Director, Product & Solution Marketing.

The Senior Solution Marketing Manager will lead the strategy and execution of Kahua’s marketing efforts to drive demand across our key verticals. This role will own the industry vertical marketing strategy and execution of multi-channel campaigns that convert interest into pipeline—working closely with sales, content, and digital and create measurable account influence to optimize performance at every stage of the funnel.

Responsibilities

• Own the marketing strategy for targeted industry verticals partnering with Sales to drive pipeline growth, opportunity creation, and ARR
• Develop a deep understanding of Kahua’s customers, products, the target market segments, buyer personas, market trends, and competitive landscape to inform go-to-market strategy, messaging, and campaigns and how best to reach buyers throughout the customer journey
• Execute full-funnel marketing campaigns across email, digital ads, paid social, webinars, and more with the goal of MQL creation, MQL to opportunity conversion, and achievement of ARR targets
• Target named account lists with Account Based Marketing strategies designed to influence and accelerate pipeline generation
• Own vertical-level lead generation and nurture strategy working closely with Sales, Product, and Solution Marketing leadership
• Develop industry messaging and collaborate with the content team to create industry-relevant messaging and assets
• Optimize campaign performance based on data and feedback from Sales
• Partner with the Digital team to align outreach and account-based tactics
• Support regional events, webinars, and industry forums to drive engagement
• Partner with Digital Strategy and Operations team to develop reporting and analytics metrics to forecast, measure, analyze and report the impact of demand programs and campaigns on MQL, pipeline, bookings and funnel velocity in assigned segments

Qualifications

• Bachelor’s degree in business, Arts, Science or Engineering required; MBA is a plus
• 5+ years of demonstrated success in marketing in a B2B SaaS company
• Experience with account-based marketing programs and the Enterprise SaaS sales cycle
• Experience with CRM and Marketing Automation Software (Salesforce and HubSpot is a plus)
• Demonstrated ability to engage decision makers and executives
• Preferred: Experience and knowledge of the Construction market
• Preferred: Demonstrated track record of success meeting or exceeding lead and pipeline generation targets

Skills

• Honesty and integrity in all job responsibilities
• Ability to collaborate effectively in a changing environment, and lead and drive direction with cross-functional teams
• Data-driven, analytical mindset to drive marketing insights and decisions
• Business savvy individual who likes to stay abreast of emerging trends and marketing tactics
• Attention to detail with strong written and verbal communication skills
• Superior work ethic and commitment to customer satisfaction – both internal and external
• Exhibits alignment with Kahua’s Core Values of Teamwork, Customer Focus, Continuous Improvement, Performance, and Work-Life Balance