Sr. Field Marketing Manager

About the role

As Sr. Field Marketing Manager at Circuit, you'll own the strategy and execution of our field marketing program, building experiences that put Circuit in front of the right buyers and turn in-person engagement into pipeline. This is a senior individual contributor role with full ownership of the field program. You'll own our events calendar end to end, from major industry conferences and trade shows to executive dinners, roundtables, hosted experiences, and partner events. You'll work closely with Sales to determine where we show up, who we need in the room, and how we turn each investment into meaningful engagement before, during, and after an event. This is a builder role. You'll establish the playbook, partnerships, vendors, budget, and measurement framework for field marketing at Circuit while remaining deeply hands-on with execution. You'll have significant ownership over how Circuit shows up in the market and help build field marketing into a repeatable growth channel as we scale. This role requires up to 40% travel, including occasional international travel, to attend conferences, host events, and meet with customers and partners.

Responsibilities

• Own Circuit's field marketing strategy and events calendar, including industry conferences, trade shows, executive dinners, roundtables, hosted experiences, and partner events
• Build an events strategy around target accounts, priority industries, and pipeline goals, determining where Circuit should participate, sponsor, host, or create its own presence
• Design and execute high-touch executive experiences that bring together the right prospects, customers, partners, and industry leaders
• Partner closely with AEs and the broader GTM team on target account lists, invitations, pre-event outreach, on-site engagement, and post-event follow-up
• Identify and secure high-value opportunities including speaking engagements, sponsorships, strategic partnerships, suites, and co-hosted events
• Build strong relationships with conference organizers, venues, vendors, and industry partners and negotiate contracts, pricing, placement, and sponsorship packages
• Own event logistics from concept through execution, including budgets, vendors, venues, travel, production, collateral, and on-site coordination
• Develop repeatable pre- and post-event plays that turn field activity into meetings, opportunities, and pipeline
• Establish clear measurement and reporting for field marketing, including sourced and influenced pipeline, target-account engagement, meetings, opportunities, and ROI
• Manage the field marketing budget and make disciplined decisions about where to invest, reinvest, and pull back based on results
• Build the foundational processes, vendor network, tools, and operating cadence needed to scale Circuit's field marketing program
• Partner with Marketing, Sales, and leadership to continuously refine our field strategy based on performance, customer feedback, and market opportunities

Requirements

• 7+ years of experience in field marketing, event marketing, or a related B2B marketing role, including significant experience supporting enterprise or mid-market sales
• Proven experience owning a field marketing or events calendar end to end, from strategy and budgeting through execution and measurement
• Deep experience creating executive-level events, including dinners, roundtables, hosted experiences, and other high-touch programs
• Track record of securing and negotiating sponsorships, speaking opportunities, partnerships, and premium event experiences
• Strong understanding of how field marketing contributes to