Sr. Social Media Marketing Manager, Social Content, Amazon Leo

About the role

Amazon Leo is Amazon's low Earth orbit satellite network, aiming to deliver fast, reliable broadband connectivity to customers beyond the reach of existing networks. The Sr. Social Media Marketing Manager, Social Content will own the creative direction and content execution of Leo's social media program across LinkedIn, Facebook, Instagram, YouTube, and X.

Responsibilities

• Social Content Production: Write, design, and produce social media content across all platforms, maintaining Leo's brand voice and visual identity.
• Creative Format Development: Develop net-new content formats and series concepts built for channel-first distribution.
• Short-Form Video: Script, storyboard, and produce short-form video content for Instagram Reels, YouTube Shorts, and Stories.
• Copywriting: Write platform-optimized copy for every post, adapting voice, length, tone, and CTA structure to match each channel's audience and format.
• Trend Monitoring & Reactive Content: Monitor platform trends, cultural moments, and competitive activity daily, pitching reactive content ideas and producing approved concepts.
• Publishing & QA: Own the end-to-end publishing workflow, ensuring zero-error execution across all platforms.
• Program Operations & Coordination: Identify and test emerging content formats and channel opportunities, managing the content calendar and coordinating with agency partners.
• International Content Execution: Support geo-targeted content execution for Leo's international expansion.
• Performance Tracking & Reporting: Pull and organize bi-weekly content performance data, surfacing top and bottom performing content with observations to inform creative decisions.
• Community Support: Support community engagement across all platforms during high-volume moments, responding to comments and mentions in Leo's brand voice.

Requirements

• 5+ years of professional non-internship marketing experience.
• Experience building, executing, and scaling cross-functional marketing programs.
• Experience communicating results to senior leadership.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).

Preferred Qualifications

• Experience creating and executing integrated marketing lead generation campaigns.
• Experience in social media marketing for technology, telecom, aerospace, or consumer hardware brands.
• Experience in a pre-launch or launch environment, including new product, new brand, or new market entry.
• Experience with international or multi-market content programs.
• Experience with influencer or creator programs, including briefing and content oversight.
• Proficiency with creative tools, including Canva, CapCut, Adobe Express, Adobe Creative Suite, or equivalent.
• Experience with UTM tracking, link management, and campaign attribution.
• Familiarity with AEO and social content's role in AI citation and discoverability.

Pay

The base salary range for this position is $125,400.00 - $169,600.00 USD annually, with additional sign-on payments and restricted stock units (RSUs) as part of the overall compensation package.

Schedule

Amazon offers comprehensive benefits, including health insurance, 401(k) matching, paid time off, and parental leave.