Sr Social Media Content Creator

About the role

Sally Beauty Holdings, Inc. is seeking a Sr. Social Content Creator to bring the Sally Beauty brand and campaigns to life through owned social content that is timely, relevant, and culturally fluent.

Responsibilities

• Researches and identifies insights, trends, and opportunities to elevate social content
• Contributes to monthly content calendars
• Contributes to the creative ideation, content capture, and editing of brand activations to keep the brand at the forefront of pop culture
• Maintains a consistent voice and aesthetic for all content
• Analyzes performance metrics and provides recommendations for ongoing improvement
• Writes original social copy that adapts to each platform and knows when to adjust for different audiences
• Helps ideate, capture, and edit content around brand activations, keeping things timely, culturally plugged-in, and never late to the moment

Requirements

• 4 - 5 years of social media marketing experience supporting a large-scale brand, with a focus on organic social content and post creation
• Bachelor’s degree or higher in Marketing, Communications, Public Relations, Graphic Design, Visual Communication, or a related field
• Strong working knowledge of leading social platforms including Instagram, TikTok, YouTube, and Pinterest, with an understanding of platform-specific creative formats
• Experience using social management and creative tools preferred, including Sprinklr, CreatorIQ, Adobe Creative Suite, Canva, and Notion
• Demonstrated ability to take ideas from concept to production with a hands-on, execution-focused approach
• Compelling online portfolio showcasing creative versatility, conceptual thinking, and strong execution across social platforms
• Willingness to work occasional weekends and travel for photoshoots and events
• Strong understanding of social performance metrics and the ability to use insights to inform content optimization
• Detail-oriented, organized, and able to manage multiple priorities in a fast-moving environment
• Self-driven, adaptable, and collaborative with strong written, verbal, and analytical communication skills