Social Media Content Creator

Job Description

We are seeking a highly creative, social-first Content Creator who lives and breathes platform culture. This role is responsible for developing and executing engaging, trend-driven and product-focused content across social platforms with a strong focus on short-form video (TikTok, Instagram Reels, and Pinterest).

Key Responsibilities

• Own and execute social-first content creation, particularly for TikTok, Instagram, and Pinterest
• Concept, film, and edit short-form video content on an ongoing basis
• Develop platform-native content that aligns with brand voice and current trends
• Identify and act on emerging trends, formats, and cultural moments in real time
• Lead weekly batch content production to maintain a consistent content pipeline
• Social Media Management: Support day-to-day management of social channels (including posting, scheduling, and publishing content)
• Maintain organization of digital assets and content libraries
• Brand Storytelling & Collaboration: Capture behind-the-scenes and social-first content during photoshoots, events, and campaigns
• Partner with marketing, creative, and cross-functional teams to align content with broader brand campaigns and key moments
• Collaborate to ensure cohesive brand messaging across all channels
• Performance & Optimization: Track and analyze content performance and social metrics to inform creative strategy
• Provide insights and recommendations based on engagement trends and data
• Continuously optimize content based on platform algorithms and audience behavior
• Aid in monthly and seasonal campaign reports

Qualifications

• 3+ years of experience in content creation, social media, or short-form video production
• Deep understanding of TikTok, Instagram, Pinterest, and broader social media trends
• Proven ability to create high-performing short-form video content from concept through execution
• Strong storytelling instincts with a social-first, audience-focused approach
• Proficiency in mobile editing tools (e.g., CapCut, Canva) and social publishing platforms
• Comfortable appearing on camera and representing the brand
• Highly organized with the ability to manage multiple projects and deadlines
• Ability to work quickly and adapt in a fast-moving, trend-driven environment
• Willingness to travel for shoots, events, and brand activations as needed

Pay & Benefits

The pay range for this position at commencement of employment is expected to be between $75,000- $90,000 however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.

The total compensation package for this position may also include other elements, in addition to a full range of generous medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.