Social Media Content Creator

Position Summary

GiGi’s Playhouse, Inc. is seeking a creative-first Social Media Content Creator to bring our mission to life through visually compelling, emotionally resonant, and high-performing social media content. This is a hands-on content creation role for someone who sees moments everywhere — who can capture a powerful photo, turn a quick video into an engaging Reel, design a beautiful Canva post, and understand why content performs across platforms.

Essential Job Functions

• Content Creation (Primary Focus)

• Transform raw moments, events, and stories into polished, on-brand social media assets.
• Capture original photo and video content that reflects the heart, joy, and impact of GiGi’s Playhouse.
• Design visually engaging social media posts using Canva (required).
• Create short-form video content and reels using tools such as Instagram Edits, CapCut, or Premiere Pro (required).
• Produce and optimize graphics, videos, reels, stories, and multimedia content for each social media platform.

• Social Media Execution & Strategy

• Publish and manage content across Facebook, Instagram, LinkedIn, X, TikTok, and YouTube.
• Maintain and manage a national social media content calendar.
• Support Instagram, Facebook, and TikTok Stories with timely, engaging content.
• Stay current on platform trends, formats, and best practices to keep content fresh and relevant.
• Monitor and document performance metrics and adjust content based on engagement and results.
• Utilize Hootsuite for scheduling and reporting.
• Support UTM tracking and performance measurements.

• Community & Collaboration

• Engage with followers in a positive, inclusive, and mission-aligned manner for both the National Headquarters and each of the 60+ Playhouse platforms, as well as other Down syndrome organizations.
• Collaborate with the National Marketing Team to support national and local campaigns, initiatives, and awareness efforts with targeted social media content.
• Build and oversee community ambassador programs, partnering with influencers, self-advocates, and families within the Down syndrome community to create and share authentic, mission-aligned content on behalf of GiGi’s Playhouse.
• Guide and support local Playhouses with social media best practices, as needed.
• Maintain proficiency in PowerPoint to manage and present social media decks and reporting.

What This Role Is — and Is Not

• This role IS:
• Creative, hands-on, and production-forward focused.
• For someone who loves creating content every day.
• Ideal for a visual thinker who understands how to impact social media performance.
• Best for someone who is amenable to also scheduling content via our social media scheduling tool, Hootsuite.
• This role is NOT:
• Strategy only.
• Content Calendar management only.

Requirements

• Qualifications

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• 5–7 years of experience in hands-on social media content creation and placement (not strategy-only roles).
• Strong visual storytelling skills with an eye for photography, video, composition, and design.
• Demonstrated experience creating reels and short-form video content, carousels, and posts.
• Required Experience in: Canva, Cap Cut, Instagram Edits, Adobe Premiere Pro
• Strong graphic and visual editing skills for social platforms, with some copywriting skills a plus.
• Experience using social media scheduling and analytics tools (Hootsuite preferred).
• Strong organizational and time-management skills with the ability to manage multiple projects.
• Franchise Experience a Plus: comfortable collaborating across teams and supporting a national brand with local partners.
• Passion for GiGi’s Playhouse mission and commitment to inclusion and empowerment.