Social Media Content Creator

About the role

The Role? OUAI is seeking a social media content creator that will be responsible for capturing engaging content that helps drive awareness and brand love for OUAI and its products. This role will have a strong emphasis on video to use across platforms along with TikTok dedicated content but will also include lo-fi stills. You'll work with the social team to deliver on cross-functional goals while adhering to OUAIs creative and marketing, driving the creation of effective content that achieves business objectives and channel needs.

Responsibilities

• Conceptualise and create engaging and original short-form content for TikTok and Instagram that aligns with the brand's DNA, voice, and objectives
• Stay ahead of TikTok, social media, and internet trends, challenges, and cultural moments to implement relevant and timely content into the social strategy
• Collaborate closely with our social team to stay up-to-date on social editorial calendar and understand campaign goals and messaging, translating them into visual narratives
• Execute end-to-end video production, including shooting, arranging, making selects, editing or drafting editor briefs, and sound design/direction to deliver high quality content that drives awareness and engagement
• Schedule content in advance and ensure it aligns with the brand's overall strategy
• Shoot content in our office, on set, and on location on a weekly basis
• Partner with cross-functional team in order to execute content, e.g. Product Development on packaging BTS or Product Edu for application videos
• Experiment with different video styles, techniques, and formats to keep content fresh and appealing to diverse audiences
• Analyze content performance metrics, insights and adapt content strategies to drive engagement and growth

Requirements

• 2+ years of experience in social media content creation, with a strong emphasis on TikTok and video content
• This position requires regular in-office presence (2-3 times per week) in Los Angeles
• We aren't afraid to go first-OUAI is a social-first lifestyle brand that aims to break the mold beyond traditional hair care content. We expect you'll bring fresh ideas that keep OUAI at the forefront of experimental and engaging content
• Proven track record of social content creation, with an emphasis on TikTok and video content
• Strong visual and storytelling skills, with an eye for detail and a knack for capturing attention quickly
• A firm grasp on what makes a piece of content successful, including tailoring POV for new audiences, engaging with our existing community, and best practices like cover photos, onscreen text, and video length
• Ability to leverage third party editing apps in content creation

Qualifications

• College degree or equivalent experience
• Experience working in a fast-paced environment
• Excellent communication and collaboration skills
• Ability to work independently and manage multiple projects simultaneously