Sr. SEO Specialist

Responsibilities

• Identify opportunities and develop strategies to improve organic performance by using strong analytical, technical, research, and content marketing skills
• Create and implement strategies to enhance brand visibility in AI-driven and traditional search environments
• Serve as the subject matter expert for assigned accounts, collaborating with clients and providing recommendations aligned with SEO goals
• Lead accounts and client meetings independently including creating, presenting, and managing the SEO strategy
• Execute day-to-day SEO tasks such as competitive analysis, keyword research, content optimization, technical audits, local SEO optimizations, and performance analysis
• Optimize on-site content for maximum organic performance; this includes content structure and quality, image optimization, Schema, interlinking strategy, UX, and metadata
• Conduct keyword research to support existing content optimization and identify new growth opportunities
• Monitor key organic search and AI visibility metrics, delivering concise, actionable insights that help client partners understand performance and next steps
• Troubleshoot website issues, perform ad hoc analyses, and drive resolutions to completion
• Stay current on AI discovery trends, consumer behavior, industry developments, algorithm updates, and SERP changes, adapting strategies as needed

Qualifications, Skills, and Requirements

• Bachelor’s degree in Marketing or related field
• 3+ years of experience in SEO
• Proven experience managing client accounts and leading SEO services
• Extensive understanding of SEO principles, best practices, and industry trends
• SEO experience working with e-commerce websites and analytics platforms
• Strong analytical skills, with the ability to interpret and translate data into clear, actionable insights
• Working knowledge of HTML, JavaScript, robots.txt, XML sitemaps, and Schema
• Experience with Google Analytics, Google Search Console, and leading SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, DeepCrawl)
• Experience managing local search listings and tools (e.g., Yext, dbaPlatform, Moz Local)
• Familiarity with LLM technology and AI-driven workflows
• Proactive, positive, self-starter attitude
• Excellent written communication and verbal presentation skills
• Strategic thinker with creative problem-solving abilities
• Detail-oriented and highly organized
• Able to manage time-sensitive deadlines and prioritize effectively
• Strong SEO copywriting and research skills
• Comfortable working both independently and collaboratively
• Automotive experience a plus