Sr SEO Specialist

Key Responsibilities

• Drive SEO, GEO, and AEO initiatives across digital properties.
• Optimize content, metadata, and page structure for search and answer engine performance.
• Analyze visibility and traffic trends to identify opportunities and recommend improvements.
• Contribute to content roadmaps through audits, search insights, and performance analysis.
• Support technical SEO efforts including redirects, QA, site health, and structured data validation.
• Manage recurring reporting on organic performance, trends, and optimization results.
• Stay current on SEO, AI search, and answer engine best practices.

Qualifications

• 3+ years of SEO experience.
• Strong foundation in keyword research, on-page optimization, content strategy, technical SEO, and analytics.
• Familiarity with AEO, GEO, and AI-powered search trends.
• Experience using Google Search Console, Adobe Analytics, or similar platforms.
• Strong analytical skills and attention to detail.
• Experience with SFCC, Sitecore, or BrightEdge preferred.
• Understanding of structured data, schema, crawlability, and indexing preferred.