Jobs · Business Development · New York

Sr. Sales Manager, Branding & Strategic Partnerships

Roc Nation · New York, NY · 2 wk ago
Business Development$120k/yrFull-time

Job Summary

The Sr. Sales Manager, Brand & Strategic Partnerships will lead efforts to drive brand revenue opportunities across Roc Nation’s artist roster, IP, and live event portfolio, with a primary focus on agency-facing relationship management and partnership development.

Responsibilities

  • Maintains relationships with PR, brand and marketing agencies overseeing brand partnerships and integrations
  • Identifies and drives opportunities across music video integrations, social media amplification, paid appearances, speaking engagements, and event activations
  • Owes and manages a pipeline of brand partnership opportunities from prospecting through deal execution
  • Closes short-term, transactional brand deals across the artist roster while contributing to larger strategic partnerships
  • Conducts consistent follow-ups with brand partners on opportunities from prior weeks to maintain deal momentum
  • Supports special projects including Team Roc initiatives and artist and company-owned (O&O) events
  • Assists with Roc Nation O&O and artist-led activations and experiences
  • Sources contacts, ideates partnership concepts, and assists with onboarding processes, under leadership direction and approval
  • Develops and maintains sales materials, decks, and partnership assets
  • Tracks and updates pipeline activity in Monday.com or similar systems and reports on partnership performance
  • Builds and maintains relationships with influencer agencies and product placement partners
  • Maintains and updates partnership roadmaps to track strategic initiatives
  • Supports development and distribution of quarterly partnership newsletters
  • Other duties, as assigned

Qualifications

  • 6+ years of experience in talent brand partnerships, event sales, or agency-side roles
  • Deep understanding of talent brand partnerships, integrations, and cultural marketing
  • Proven track record of closing brand deals and managing partnerships
  • Experience working with talent, entertainment, or media brands preferred
  • Strong existing relationships within brand and agency ecosystems
  • Experience developing pitch materials and sales decks
  • Familiarity with influencer marketing and product placement ecosystems is a plus
  • Strong network across brand, PR, and entertainment marketing agencies
  • Strong sales mindset with a proven track record of driving revenue and meeting or exceeding targets
  • Excellent communication, relationship management, and negotiation skills
  • Highly organized with strong attention to detail and follow-through
  • Ability to manage multiple opportunities and priorities simultaneously in a fast-paced environment
  • Experience using CRM or pipeline tracking tools (e.g., Airtable, Monday.com)
  • Collaborative approach with ability to work cross-functionally
  • Strong understanding of music, entertainment, and cultural landscapes

Benefits & Perks

  • HEALTH: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
  • YOURSELF: Free concert tickets, paid time off including paid holidays, sick time and floating days
  • CAREER: Career and skill development programs with School of Live
  • WEALTH: 401(k) program with company match

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