Sr. Sales Manager, Branding & Strategic Partnerships
Roc Nation · New York, NY · 2 wk ago
Business Development$120k/yrFull-time
Job Summary
The Sr. Sales Manager, Brand & Strategic Partnerships will lead efforts to drive brand revenue opportunities across Roc Nation’s artist roster, IP, and live event portfolio, with a primary focus on agency-facing relationship management and partnership development.
Responsibilities
- Maintains relationships with PR, brand and marketing agencies overseeing brand partnerships and integrations
- Identifies and drives opportunities across music video integrations, social media amplification, paid appearances, speaking engagements, and event activations
- Owes and manages a pipeline of brand partnership opportunities from prospecting through deal execution
- Closes short-term, transactional brand deals across the artist roster while contributing to larger strategic partnerships
- Conducts consistent follow-ups with brand partners on opportunities from prior weeks to maintain deal momentum
- Supports special projects including Team Roc initiatives and artist and company-owned (O&O) events
- Assists with Roc Nation O&O and artist-led activations and experiences
- Sources contacts, ideates partnership concepts, and assists with onboarding processes, under leadership direction and approval
- Develops and maintains sales materials, decks, and partnership assets
- Tracks and updates pipeline activity in Monday.com or similar systems and reports on partnership performance
- Builds and maintains relationships with influencer agencies and product placement partners
- Maintains and updates partnership roadmaps to track strategic initiatives
- Supports development and distribution of quarterly partnership newsletters
- Other duties, as assigned
Qualifications
- 6+ years of experience in talent brand partnerships, event sales, or agency-side roles
- Deep understanding of talent brand partnerships, integrations, and cultural marketing
- Proven track record of closing brand deals and managing partnerships
- Experience working with talent, entertainment, or media brands preferred
- Strong existing relationships within brand and agency ecosystems
- Experience developing pitch materials and sales decks
- Familiarity with influencer marketing and product placement ecosystems is a plus
- Strong network across brand, PR, and entertainment marketing agencies
- Strong sales mindset with a proven track record of driving revenue and meeting or exceeding targets
- Excellent communication, relationship management, and negotiation skills
- Highly organized with strong attention to detail and follow-through
- Ability to manage multiple opportunities and priorities simultaneously in a fast-paced environment
- Experience using CRM or pipeline tracking tools (e.g., Airtable, Monday.com)
- Collaborative approach with ability to work cross-functionally
- Strong understanding of music, entertainment, and cultural landscapes
Benefits & Perks
- HEALTH: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
- YOURSELF: Free concert tickets, paid time off including paid holidays, sick time and floating days
- CAREER: Career and skill development programs with School of Live
- WEALTH: 401(k) program with company match