Sr. Sales Manager, Branding & Strategic Partnerships

Job Summary

The Sr. Sales Manager, Brand & Strategic Partnerships will lead efforts to drive brand revenue opportunities across Roc Nation’s artist roster, IP, and live event portfolio, with a primary focus on agency-facing relationship management and partnership development.

Responsibilities

• Maintains relationships with PR, brand and marketing agencies overseeing brand partnerships and integrations
• Identifies and drives opportunities across music video integrations, social media amplification, paid appearances, speaking engagements, and event activations
• Owns and manages a pipeline of brand partnership opportunities from prospecting through deal execution
• Closes short-term, transactional brand deals across the artist roster while contributing to larger strategic partnerships
• Conducts consistent follow-ups with brand partners on opportunities from prior weeks to maintain deal momentum
• Supports senior leadership on high-priority accounts
• Drives consistent pipeline activity through disciplined tracking, follow-ups, and reporting
• Collaborates cross-functionally with creative, marketing, talent, and legal teams to align brand opportunities with artist positioning and campaign priorities
• Supports special projects including Team Roc initiatives and artist and company-owned (O&O) events
• Provides senior team support by sourcing contacts, ideating partnership concepts, and assisting with onboarding processes, under leadership direction and approval
• Develops and maintains sales materials, decks, and partnership assets
• Tracks and updates pipeline activity in Monday.com or similar systems and reports on partnership performance
• Builds and maintains relationships with influencer agencies and product placement partners
• Maintains and updates partnership roadmaps to track strategic initiatives
• Supports development and distribution of quarterly partnership newsletters
• Other duties, as assigned

Qualifications

• 6+ years of experience in talent brand partnerships, event sales, or agency-side roles
• Deep understanding of talent brand partnerships, integrations, and cultural marketing
• Proven track record of closing brand deals and managing partnerships
• Experience working with talent, entertainment, or media brands preferred
• Strong existing relationships within brand and agency ecosystems
• Experience developing pitch materials and sales decks
• Familiarity with influencer marketing and product placement ecosystems is a plus
• Strong network across brand, PR, and entertainment marketing agencies
• Strong sales mindset with a proven track record of driving revenue and meeting or exceeding targets
• Excellent communication, relationship management, and negotiation skills
• Highly organized with strong attention to detail and follow-through
• Ability to manage multiple opportunities and priorities simultaneously in a fast-paced environment
• Experience using CRM or pipeline tracking tools (e.g., Airtable, Monday.com)
• Collaborative approach with ability to work cross-functionally
• Strong understanding of music, entertainment, and cultural landscapes