Sr. Regional Marketing Manager

About the role

The Sr. Regional Marketing Manager owns regional marketing strategy and execution across Northeast/Canada and the Mid-Atlantic/Southeast regions. This is a senior individual contributor role for a creative, self-directed marketer who can build a regional plan, adapt it as the market shifts, and drive it to pipeline results by working cross-functionally across the business. We're looking for someone who thinks like an owner: comfortable setting direction with limited guidance, quick to test new ideas, and energized by building something rather than just running a playbook.

Responsibilities

• Own and drive the field marketing strategy for the Northeast/Canada and Mid-Atlantic/Southeast regions, translating company and pipeline goals into a regional plan.
• Set regional objectives, target segments and accounts, and KPIs, and adjust the plan as market conditions, competitive dynamics, or sales priorities change.
• Bring a point of view on where and how to invest regional budget and time for the best return, rather than waiting for direction.
• Ensure regional plans stay tightly aligned with corporate marketing, product marketing, sales, and revenue goals.
• Plan and run integrated regional campaigns (field events, targeted account marketing programs, executive roundtables, third-party conferences, digital/local activations) that build and accelerate pipeline.
• Partner with sales leadership on targeted account marketing for strategic accounts in each region.
• Define and track the KPIs that matter for each region: MQLs, stage 3 pipeline created and/or accelerated, meetings booked, event- and partner-sourced opportunities, and campaign ROI, and report on them consistently.
• Use a mix of campaign data and qualitative feedback from the field to decide what to scale, adjust, or cut across both regions.
• Analyze results after every major campaign or event to capture what worked, what didn't, and why