Sr. Recruitment Marketing Specialist
Dutch Bros Coffee · Tempe, AZ · 3 wk ago
Human ResourcesFull-time
Key Responsibilities
- Act as the strategic architect and primary operator of our Candidate Relationship Management (CRM) platform.
- Design overarching multi-touch candidate nurture journeys.
- Segment talent pools (e.g., silver-medalists, passive talent, alumni).
- Write the copy, build the automated workflows, and deploy the campaigns.
- Maintain a robust and continuous applicant flow across all shop footprints by launching targeted recruitment campaigns and optimizing high-volume talent acquisition strategies.
- Oversee daily budget tracking and spending.
- Maintain strong and productive vendor relationships to ensure cost-efficiency and contract compliance.
- Manage budgets and optimize programmatic ad spend to ensure our open roles are reaching the right talent pools at the lowest possible cost-per-hire.
- Collaborate directly with the internal Culture and Corporate Brand teams to co-create authentic, high-impact content for LinkedIn, Instagram, and TikTok.
- Own our presence on Glassdoor, Indeed, and other employer review sites. Monitor reviews, draft authentic company responses, and leverage insights to continuously improve our employer reputation.
- Track, analyze, and report on key recruitment marketing metrics (e.g., cost-per-application, CRM open/conversion rates, social media growth, and source-of-hire).
- Use data to pivot strategies in real-time.
Job Qualifications
- 4+ years of experience in Recruitment Marketing, Employer Branding, or Traditional Growth Marketing/Lead Generation.
- The ability to think big-picture about candidate journeys, but love getting your hands dirty building the actual campaigns and infrastructure.
- Hands-on experience building and deploying workflows within Candidate CRMs (e.g., Beamery, Gem, Phenom) and managing Programmatic Job Advertising tools (e.g., Appcast, Recruitics) preferred.
- A deep understanding of what resonates on LinkedIn vs. Instagram vs. TikTok. You know how to track social trends and translate them into employer brand wins.
- You don't just look at clicks; you care about conversions.
- You are comfortable tracking a candidate's journey from a TikTok video or a Glassdoor review all the way to offer.
- Exceptional stakeholder management skills. You can seamlessly bridge the gap between recruiting and other stakeholders.