Sr. Marketing Specialist
Qcells EPC · Houston, TX · 1 mo ago
HybridMarketingFull-time
About the Role
The Sr. Marketing Specialist is a strategy-and-execution expert for the Marketing Communication, driving product and service marketing across Qcells USA's Module and EPC businesses. Reporting to the Head of Market Intelligence & Communication, this role focuses on differentiating Qcells EPC's market positioning by leveraging its unique standing as an integrated solution provider in the U.S. market.
Key Qualifications
- 6+ years in B2B marketing, corporate communications, or strategic communications, with direct experience marketing to utility-scale solar developers, EPCs, IPPs, or comparable infrastructure buyers in renewable energy, clean energy, or infrastructure
- Working knowledge of the U.S. utility-scale solar market, including IRA provisions, domestic content requirements, FEOC restrictions, and the broader federal policy context
- Experience managing exhibition strategy and execution at national-scale industry events (RE+, ACP, CERAWeek, Intersolar, or equivalent), from planning through post-event ROI reporting
- Solid track record in PR and media relations, including press release development, media placement, and corporate positioning
- Brand management experience — visual identity governance, messaging consistency, and brand asset standards across multiple channels
- Cross-functional coordination experience at a Marketing Manager level
- Experience tracking marketing budgets, invoices, and ROI, including variance monitoring and structured reporting to leadership
- Strong written and verbal communication skills
Preferred Qualifications
- Familiarity with CRM (Salesforce) and marketing analytics/reporting platforms (Tableau, Power BI)
- Experience partnering directly with Sales, Market Intelligence, or business development functions
Responsibilities
- Own brand consistency across all communications outputs — visual identity, messaging, and asset standards governing brand assets, templates, and presentations
- Manage external creative and video agencies to sustain a weekly content cadence
- Maintain full visibility into marketing spend; track budget performance and prepare marketing ROI analyses for review by the Head of Market Intelligence & Communication
- Own Qcells EPC's PR strategy end-to-end, including awarded-project announcements, Korea/U.S. press releases supporting Hanwha Solutions IR, sponsorships, media placements, and strategic partnership announcements
- Direct weekly LinkedIn content grounded in Market Intelligence findings and co-author industry thought-leadership interviews under the direction of the Head of Market Intelligence & Communication
- Own end-to-end planning and execution of Qcells EPC's presence at major industry exhibitions (e.g., RE+, ACP, CERAWeek, Intersolar, The Forum, and key customer annual events), covering strategy, cost tracking, booth operations, and executive coordination
- Deliver supporting PR releases and post-event ROI reports
- Plan and execute company-level meetings, and draft internal communications on market developments, regulatory shifts, and company milestones
- Serve as the primary point of coordination for internal communications
- Perform other duties and special projects, as assigned by Management
Schedule & Work Location
- Hybrid located in Houston, TX office 4 days per week
- Monday through Friday, from 8:00am to 5:00pm or 9:00am to 6:00pm local time
- Travel up to 40%
Physical Demands
- Stationary Position: frequently remains stationary up to 90% of the time and sitting up to 8 hours in a day
- Move/Traverse: infrequently bend, stand, stoop and/or walk
- Carry Weight: infrequently carry weight and/or lift objects (light to heavy) weighing up to 10 pounds
- Hearing and Speech: frequently communicates with the ability to hear and talk on a regular basis with employees, coworkers, and all personnel matters; must be able to exchange accurate information in these situations
- Sight: frequent use of sight to detect images on computer, office documents, and office objects near and far
- Climb: occasionally ascends/descends on stairway to get to office upper and lower floors
- Travel: up to 40% as needed
Work Environment
- Regular professional, office business setting
- Noise level ranges from low to moderate (if in office setting)
- Noise level ranges from moderate to high (if on construction worksite)
- Under the Office Mobilization Plan (OMP) policy, the role may transition to an onsite or hybrid arrangement, as determined by business needs and the Head of Department