Sr. Programmatic Specialist
Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.
About the role
This job focuses on analyzing and refining programmatic operations and performance, requiring technical acumen and market knowledge. It fosters cross-departmental collaboration and influences strategic decision-making. The position is key in delivering insights and advancing programmatic success within the organization.
Responsibilities
- Maintain relationships with DSP partners; meeting regularly to optimize delivery and monetization
- Create new optimization tactics, strategies, and frameworks for both external and internal customers
- Provide troubleshooting support to address and resolve campaign performance issues
- Recommend data-driven optimizations to enhance campaign performance and deliver insights
- Analyze bid data to identify and troubleshoot technical bid activity issues
- Review bid data and marketplace activity to improve private marketplace performance and delivery
- Stay informed of industry trends and competitor strategies to inform programmatic approaches
- Collaborate with sales and marketing teams to ensure programmatic alignment with client goals
- Prepare reports on campaign performance and market insights for internal team reviews
- Consistent exercise of independent judgment and discretion in matters of significance
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary
- Other duties and responsibilities as assigned
Requirements
- Bachelor's Degree (or equivalent combination of coursework and experience, or extensive related professional experience)
- 5-7 years of relevant work experience
Skills
- Programmatic Advertising
- Ad Servers
- Analytical Thinking
- Critical Thinking
- Partnership Strategy
Pay
National Pay Range: $56,569.77 USD - $132,585.39 USD
- Illinois Pay Range: $60,105.38 USD - $116,675.14 USD
- Colorado Pay Range: $63,640.99 USD - $121,978.56 USD
- Hawaii Pay Range: $74,247.82 USD - $111,371.73 USD
- Washington DC Pay Range: $81,319.04 USD - $121,978.56 USD
- Maryland Pay Range: $67,176.60 USD - $121,978.56 USD
- Minnesota Pay Range: $63,640.99 USD - $111,371.73 USD
- New York Pay Range: $67,176.60 USD - $132,585.39 USD
- Washington Pay Range: $63,640.99 USD - $127,281.97 USD
- New Jersey Pay Range: $70,712.21 USD - $127,281.97 USD
- Vermont Pay Range: $67,176.60 USD - $106,068.31 USD
- Massachusetts Pay Range: $70,712.21 USD - $127,281.97 USD
- California Pay Range: $63,640.99 USD - $117,853.68 USD
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus.
Benefits
Comcast provides best-in-class benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.