Jobs · Marketing · New York

Programmatic Specialist

Haymarket Media US · New York, NY · 4 wk ago
HybridMarketing$70k–$80k/yrFull-time
We need to output HTML fragment with headings

for sections present: About the role? The posting includes "Job Overview:" which is like about the role. Also "Responsibilities:", "Skills and Requirements:", "What We Offer:" includes benefits and pay. Also maybe "About Haylo:" and "About Haymarket:" but those are company description, not required sections. We should include sections only if real specific content. The posting includes salary range $70k–$80k, so Pay section can be included. Benefits: list of benefits. Schedule: hybrid work schedule three days in office. So include Schedule section. Also maybe "About the role" from Job Overview. We'll not repeat job title. We'll not include Job ID. We'll remove boilerplate like EEO, scam warning, application instructions, etc. We need to use

for each section heading. Use
  • for lists. Use

    for prose. We must preserve all substantive information, not invent or summarize away detail. So we need to include details from Job Overview, Responsibilities list, Skills and Requirements list, What We Offer list (including compensation, benefits, etc.), Schedule (hybrid), maybe also mention location New York, NY office. We need to avoid filler like "commensurate with experience" etc. The instruction says: never emit a heading followed by filler/placeholder text (e.g., "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. The posting does state salary range, so Pay section is okay. It also states benefits list, so Benefits section okay. Schedule: hybrid work schedule three days in office, so Schedule section okay. We need to avoid filler like "commensurate with experience" in Pay section? The posting says: "The salary range for this position is $70k–$80k. Compensation will be commensurate with experience, skill level, functional and/or industry knowledge, education level, certifications, as well as other qualifications." The phrase "commensurate with experience" is filler? It's part of the description but maybe considered filler? The instruction says never emit a heading followed by filler/placeholder text (e.g., "commensurate with experience", "not specified", "N/A", "varies", "TBD"). That suggests we should not include that phrase if it's just filler. However we still need to convey the salary range. We could include just the range and maybe mention that compensation is based on experience etc. But the phrase "commensurate with experience" is considered filler; we should avoid it. We could rephrase? But we must not invent or summarize away detail. We can keep the salary range and maybe mention that compensation will be based on experience etc. That's still detail but includes the phrase. The instruction says never emit a heading followed by filler/placeholder text (e.g., "commensurate with experience", ...). It might mean we shouldn't have a section that only contains that phrase as content. If we have other content besides that phrase, it's okay. So we can include the salary range and also mention that compensation will be based on experience etc. That's fine. We need to ensure we don't include boilerplate like EEO, scam warning, application instructions, privacy statement, etc. We need to include location: New York, NY office hybrid schedule three days in office. We need to include About Haylo and About Haymarket? Those are company description; not required sections but could be included as "About the company"? Not in the list of allowed headings. The allowed headings are: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we should stick to those. So we will have sections: About the role (Job Overview), Responsibilities, Skills and Requirements (maybe combine Skills and Requirements into one section? The instruction says use headings for those specific names. We have both Skills and Requirements combined in the posting. Could split into Skills and Requirements? But we have only one heading "Skills and Requirements:" in the posting. We could output a single

    Skills and Requirements

    with list. Or we could split into Skills and Requirements if we want to follow allowed headings. The instruction: use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can use either Skills or Requirements. Since the posting lumps them, we could choose Skills (or Requirements). But we need to preserve all substantive information; we can put all under Skills heading. That's okay. We also need to include Qualifications? Not separate; we can include under Skills. We'll output:

    About the role

    Job Overview: The Programmatic Specialist is the connective force between Haylo, Sales, clients, and internal teams - turning ideas and opportunities into successful, scalable solutions. This role brings strong communication, organization, problem-solving, and project management skills to keep initiatives moving from concept to launch. As a trusted partner and subject matter expert, the Specialist helps teams stay aligned, solve challenges, and deliver a seamless experience for both internal and external partners.

    But we should not repeat "Job Overview:" maybe just incorporate. Keep the content. Responsibilities: list each bullet. Skills and Requirements: list each bullet. Pay: include salary range and note about compensation. Benefits: list each benefit. Schedule: mention hybrid schedule three days in office, location New York, NY. We must not include any other headings. Let's extract details. Job Overview text: "The Programmatic Specialist is the connective force between Haylo, Sales, clients, and internal teams - turning ideas and opportunities into successful, scalable solutions. This role brings strong communication, organization, problem-solving, and project management skills to keep initiatives moving from concept to launch. As a trusted partner and subject matter expert, the Specialist helps teams stay aligned, solve challenges, and deliver a seamless experience for both internal and external partners." Responsibilities list (from posting): - Own Haylo’s operational playbook, including best practices, guidelines, FAQs, SOPs, and workflows that keep teams aligned and execution consistent. - Lead product launch readiness across departments, coordinating testing, training, documentation, and final stakeholder sign-off. - Partner with Sales leadership and internal teams to turn business goals into clear product requirements, priorities, and action plans. - Drive cross-functional product launches from concept to execution, keeping teams connected, timelines on track, and milestones clearly defined. - Define measurement needs and reporting requirements in partnership with BI to ensure new products have the data and dashboards needed to evaluate performance. - Serve as a Haylo subject matter expert, supporting Account Management and execution teams through initial campaign launches and ongoing troubleshooting. - Lead commercial initiatives and proposal development in partnership with MCG Media Strategy, BMG Account Strategy, and Sales teams. - Oversee standalone Haylo EHR campaigns, serving as the internal account lead and coordinating directly with EHR partners and vendors. - Coordinate beta testing and launch validation, identifying friction points and partnering with teams to resolve issues before products go to market. Skills and Requirements list: - 5+ years of experience in media planning, programmatic, commercial operations, or digital media/publishing; healthcare media experience is a plus. - Bachelor’s degree or equivalent experience. - Strong project management skills with the ability to manage multiple priorities, timelines, and stakeholders. - Exceptional communication and writing skills, with the ability to create clear SOPs, workflows, and business documentation. - Strong relationship-building skills and a collaborative approach to working across Sales, Strategy, Operations, BI, and technical teams. - Ability to understand business goals and translate them into clear, actionable plans for cross-functional teams. - Proactive, solutions-oriented, and comfortable navigating ambiguity and solving problems. - Experience with media planning and RFP/proposal development is a plus. - Strong understanding of programmatic media, campaign execution, and digital advertising workflows. - Familiarity with DSPs, ad servers, measurement/verification platforms, and data passbacks. - Strong understanding of programmatic media, digital advertising workflows, ad serving, measurement, and data passbacks; hands-on experience with major DSPs, ad servers, and verification platforms is a plus. - Strong proficiency in Microsoft Excel and PowerPoint, with the ability to quickly learn new tools and technologies. Note there is some repetition; we keep as is. What We Offer (Benefits and Pay): - A competitive compensation package - The salary range for this position is $70k–$80k. Compensation will be commensurate with experience, skill level, functional and/or industry knowledge, education level, certifications, as well as other qualifications. - Paid annual vacation, holiday and sick time off - Comprehensive health plans including medical, dental and vision - Competitive 401(k) investment options and generous company matching program - Life insurance - Commuter benefits - Employee referral awards - Tuition reimbursement - Training opportunities through industry-recognized programs - A creative and passionate workplace and a fun, collaborative team environment - Three Week “Work from Anywhere” benefit, to ensure work life balance We need Pay section: include salary range and maybe note about compensation. Benefits section: list all benefits except compensation. Schedule: hybrid work schedule three days in office depending on business needs. Location: New York, NY office. We should also maybe include location in About the role? Could add location in Schedule section. Let's craft HTML. We'll avoid markdown fences. We'll output:

    About the role

    The Programmatic Specialist is the connective force between Haylo, Sales, clients, and internal teams - turning ideas and opportunities into successful, scalable solutions. This role brings strong communication, organization, problem-solving, and project management skills to keep initiatives moving from concept to launch. As a trusted partner and subject matter expert, the Specialist helps teams stay aligned, solve challenges, and deliver a seamless experience for both internal and external partners.

    Responsibilities

    • Own Haylo’s operational playbook, including best practices, guidelines, FAQs, SOPs, and workflows that keep teams aligned and execution consistent.
    • Lead product launch readiness across departments, coordinating testing, training, documentation, and final stakeholder sign-off.
    • Partner with Sales leadership and internal teams to turn business goals into clear product requirements, priorities, and action plans.
    • Drive cross-functional product launches from concept to execution, keeping teams connected, timelines on track, and milestones clearly defined.
    • Define measurement needs and reporting requirements in partnership with BI to ensure new products have the data and dashboards needed to evaluate performance.
    • Serve as a Haylo subject matter expert, supporting Account Management and execution teams through initial campaign launches and ongoing troubleshooting.
    • Lead commercial initiatives and proposal development in partnership with MCG Media Strategy, BMG Account Strategy, and Sales teams.
    • Oversee standalone Haylo EHR campaigns, serving as the internal account lead and coordinating directly with EHR partners and vendors.
    • Coordinate beta testing and launch validation, identifying friction points and partnering with teams to resolve issues before products go to market.

    Skills and Requirements

    • 5+ years of experience in media planning, programmatic, commercial operations, or digital media/publishing; healthcare media experience is a plus.
    • Bachelor’s degree or equivalent experience.
    • Strong project management skills with the ability to manage multiple priorities, timelines, and stakeholders.
    • Exceptional communication and writing skills, with the ability to create clear SOPs, workflows, and business documentation.
    • Strong relationship-building skills and a collaborative approach to working across Sales, Strategy, Operations, BI, and technical teams.
    • Ability to understand business goals and translate them into clear, actionable plans for cross-functional teams.
    • Proactive, solutions-oriented, and comfortable navigating ambiguity and solving problems.
    • Experience with media planning and RF

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