Programmatic Specialist

About the role

The Programmatic Specialist will be based in one of Coegi's office locations including Kansas City, MO, Columbia, MO, St. Louis MO, and Minneapolis, MN. The role offers a hybrid work schedule of 3 days in the office and 2 days working from home.

Responsibilities

• Work in Programmatic platforms to setup and manage media campaigns to ensure success across the lifetime of Client media campaign
• Monitor pacing and performance of Client's media campaign across all Programmatic platforms
• Actively participate in training across multiple platforms
• Analyze and report campaign performance for Client's media campaigns (some client facing interaction)
• Review the status and performance of campaigns with internal client account team members and client as needed
• Provide Programmatic bidding expertise and research for internal client account team members as well as Client Strategist on new business efforts
• Participate in the development of client presentations, in conjunction with Client Services and Strategy
• Promote the external marketing of Coegi by developing timely blogs, white papers and case studies

Qualifications

• 3-5 years of experience, preferably within an agency environment, with day-to-day digital campaign management, programmatic bidding and social advertising experience
• Must be a self-starter that takes personal responsibility for education in relevant digital marketing
• Must have experience with Google Marketing Platform or DV360
• Must have familiarity and experience with trafficking 3rd party creative tags, implementing tracking pixels and tag management solutions like Google Tag Manager
• Must have familiarity and experience with both direct-response and brand marketing
• Must be able to multi-task, be detail oriented, organized and analytical
• Exceptional verbal and written communication skills
• Superior skills with computers, specifically Excel and/or other software to leverage statistical analysis
• Able to problem solve and think creatively to overcome obstacles
• Able to work within a team environment while handling multiple projects with deadlines

Total Perks Package

• The chance to be a part of a growing company and the next success story
• Amazing opportunities for career development
• Numerous recognition programs
• Employee referral bonus
• Hybrid work schedule; 3 days in the office, 2 days working from home
• Fun and collaborative work environment
• Casual dress code
• Insurance Coverage (medical, dental, vision, life, and disability)
• 401(k) retirement plan, with employer 4% match
• Work/life benefits, including mental health and wellbeing support
• Flexible Time Off Policy
• Paid holidays, including agency closing Christmas Eve-New Year's Day
• Paid leave options, including sick leave, medical leave for self and family, and parental leave