Sr. Professional, Paid Social Media

About the Role

The person in this role will help the team leverage go-to-market strategies, positioning, and activation plans for Under Armour. This position supports the ongoing management of agency partners, budget and revenue forecasting, financial reporting, and marketing processes to ensure Under Armour is powerfully placed in the market to connect with customers and drive sales.

This Digital Marketing Specialist will bring a solid understanding of the overall Performance Marketing space, ideally with experience in Social, Search, Affiliate, and Retail Marketing.

Responsibilities

• Partner with and report to the Director, Performance Marketing.
• Assist and execute the Media Performance Marketing program for North America.
• Play an active role in driving revenue by ensuring alignment and collaboration with agency partners across the Performance space.
• Partner internally with Planning, Creative, Merchandising, and Sales teams to align promotions, product releases, and communicate plans to support these offers.
• Collaborate with Marketing Agencies overseeing the Media Performance Marketing program to strategize, plan, and execute the overall approach.
• Work with the agency overseeing Retail Marketing efforts to strategize, plan, and execute within marketing channels.
• Support other areas of the Acquisition Marketing team as needed.
• Build written briefs (creative, strategic) for Agency and Media partners tied to campaign projects.
• Manage and assist with the creative development timeline process and track marketing budgets.
• Oversee the vendor payment process, including creation and tracking of PO submissions within the Ariba system.
• Collaborate with internal and external partners to understand the target consumer and KPI metrics to evaluate effectiveness.
• Use consumer research and business analysis to assess competition, channel dynamics, consumer segmentation, positioning, product segmentation, and sales performance.

Qualifications

• Ability to prioritize and work under pressure with multiple deadlines.
• Self-starter with the ability to deliver results in a fast-paced environment.
• Ability to establish an independent view while effectively collaborating in decision-making forums.
• Proven ability to manage a Performance-focused program (Social, Search, Affiliate, etc.).
• Experience managing multiple responsibilities with parallel timelines.
• Experience assisting with the creation of departmental strategies and/or plans.
• Ability to solve and communicate complex strategies to cross-functional partners.
• Strong organizational skills to manage large amounts of information and meet competing deadlines.
• Prior experience writing creative and/or tactical briefs is a plus.
• Prior experience within Retail Marketing or a similar/relatable field.
• Proven ability to track and manage budgets.
• Proven ability to communicate strategies to partners.
• BA in Marketing or a related field.
• 3+ years of Performance Marketing experience, focused on Social Media, Paid Search, Google Shopping, Affiliate, or In-Store Retail Marketing.
• Strong knowledge, passion, and understanding of the Marketing/Media landscape.
• Positive attitude, self-starter, proactive approach, and hustler mindset.
• Ability to collaborate and work with multiple teams simultaneously.
• Detail-oriented and organized.
• Ability to be nimble, adapt, and work flexibly to meet team needs.
• Intellectual curiosity and ability to learn quickly.

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more. Our values—Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes, and Stand for Equality—serve as a roadmap for our teams and the qualities expected of every teammate. These values define and unite us, fueling everything we do. Our pursuit of better begins with innovation and the mission to be the best, offering the freedom to go further in any role.

Workplace Location

This role requires residing within commuting distance of our Baltimore office and follows a hybrid work schedule, with 4 days in-office per week.

Under Armour does not offer sponsorship for employment-based work authorization for this position at this time. No relocation assistance is provided.

Pay

Base compensation ranges from $75,000 to $100,000 USD. Most new hires fall within this range, with initial placement based on relevant knowledge, skills, and experience. Opportunities for advancement and increased earnings are available over time.

Benefits & Perks

• Paid "UA Give Back" volunteer days to support local community initiatives.
• Under Armour merchandise discounts.
• Competitive 401(k) plan with matching.
• Maternity and Parental Leave for eligible teammates.
• Health and fitness benefits, discounts, and resources to promote physical activity and well-being.