Sr. Product Portfolio Marketing Manager

About the Role

We are seeking a Senior Product Marketing Manager, Portfolio to own the cross-portfolio marketing infrastructure that connects Omnicell's Hospital Solutions, Outpatient Services, and Enterprise Intelligence into a commercially effective story. This individual contributor role reports to the Director of Platform, Portfolio & Center of Excellence and owns the persona architecture, portfolio positioning and messaging framework, portfolio narrative, and launch calendar that pillar PMMs build from and sales teams sell with. This is a high-craft, high-visibility role for a PMM energized by complexity and skilled at making a broad portfolio legible to buyers, sellers, and internal stakeholders.

Responsibilities

• ICP & Persona Management
  • Own and maintain Omnicell's ICP definitions and buyer persona architecture, ensuring personas are grounded in market reality, commercially actionable, and consistently applied across pillar PMM work.
  • Partner with Sales, Customer Success, and Product to validate and refine persona profiles based on win/loss data, customer interviews, and market shifts.
  • Serve as the portfolio-wide resource on buyer dynamics, including health system decision-making structures, buying committees, value analysis processes, and clinical vs. economic influencer mapping.
• Portfolio Positioning & Messaging Architecture
  • Develop and maintain portfolio-level positioning and messaging architecture, ensuring each pillar's messaging ladders to a coherent enterprise story without contradiction or redundancy.
  • Define the cross-portfolio value proposition and narrative connective tissue between Hospital Solutions, Outpatient Services, and Enterprise Intelligence.
  • Serve as the arbiter of portfolio messaging consistency across pillar PMMs, sales enablement, and customer-facing content.
• Portfolio Storytelling
  • Build and maintain the enterprise portfolio story—a narrative that health system buyers can understand, act on, and share internally.
  • Develop portfolio-level content assets (narratives, frameworks, one-pagers, presentations) that give Sales a consistent story across the full Omnicell portfolio.
  • Translate complex, multi-solution capabilities into clear business value for executive and clinical stakeholders.
• Executive & C-Suite Narrative
  • Develop the executive-level portfolio story for CPO, CFO, and CMO conversations, where breadth of vision and business outcomes matter more than product detail.
  • Build and maintain assets for executive briefings, strategic account reviews, and board-level conversations.
  • Partner with Sales leadership and the Sr. Director on high-stakes executive engagements where the portfolio narrative needs to be elevated or customized.
• Sales Enablement Deliverables
  • Own the portfolio-level sales enablement asset library, including cross-sell playbooks, battlecards, talk tracks, objection handling guides, and ROI frameworks.
  • Ensure enablement assets are current, accessible, and consistently reflect the portfolio positioning and messaging architecture.
  • Partner with pillar PMMs and Sales Enablement to identify field readiness gaps and close them with targeted assets.
• Customer Evidence & ROI
  • Own the portfolio-level customer evidence strategy, developing and maintaining case studies, outcome data, and ROI frameworks that demonstrate compounding portfolio value across care settings.
  • Develop quantified proof points (cost savings, efficiency gains, patient safety improvements) that span multiple solutions and resonate with economic buyers.
  • Partner with Customer Success and pillar PMMs to source stories and data that validate cross-portfolio value realization.
• Cross-Portfolio Value Realization
  • Own cross-sell and upsell narrative frameworks, articulating how Omnicell solutions create compounding value when deployed together.
  • Identify and develop cross-portfolio use cases, proof points, and customer stories that demonstrate integrated value.
  • Support retention and expansion conversations with portfolio-level messaging that reinforces the Omnicell relationship.
• Product Roadmap & Launch Calendar
  • Maintain the portfolio-level roadmap narrative, translating developments across all three pillars into a forward-looking market story that builds buyer confidence.
  • Own the portfolio launch calendar, tracking launches across pillars, identifying sequencing dependencies, and ensuring cross-pillar launches are coordinated.

Requirements

• Bachelor's degree in marketing, business, communications, or related field.
• 5+ years in product marketing or portfolio marketing in B2B technology or healthcare.
• Demonstrated experience developing positioning, messaging frameworks, or portfolio narratives for a multi-product portfolio.
• Experience building buyer personas and ICP definitions in a complex enterprise selling environment.
• Track record developing sales enablement assets and customer evidence that influenced pipeline and revenue outcomes.

Preferred Qualifications

• Experience marketing healthcare technology—pharmacy automation, clinical software, connected care, or related.
• Background supporting enterprise health system sales with cross-portfolio or platform narratives.
• Familiarity with medication management workflows across inpatient and outpatient settings.
• Experience developing executive briefing materials or C-suite narratives for strategic account engagement.
• Track record developing cross-sell or upsell messaging frameworks in a multi-solution portfolio.

Skills

• Strong positioning and messaging craft—able to develop a portfolio architecture that holds at the enterprise level without flattening individual product stories.
• Demonstrated storytelling ability across multiple registers—from field sales talk tracks to C-suite narratives and executive briefing materials.
• Proven ability to develop customer evidence and ROI frameworks that quantify outcomes for economic buyers in healthcare.
• Solid ICP and persona development experience in a complex B2B enterprise selling environment.
• Ability to drive alignment across pillar PMMs and cross-functional stakeholders without direct authority.
• Familiarity with health system decision-making structures, buying committees, and value analysis processes (a strong plus).

Work Conditions

• Remote or hybrid.
• Up to 20% travel for team meetings, customer engagements, or industry events.

Pay

Salary range: $155,000 - $185,000 (based on relevant experience, skills, equity considerations, and candidate region).