Sr Product Marketing Manager, Consumer Experience

About the role

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. This role is based in either San Francisco, Mountain View, Chicago or New York.

Responsibilities

• Shape the vision for LinkedIn consumer product experiences through member insights and partnership with product management and design teams
• Drive research and competitive analysis to inform the development of new features and messaging across the core LinkedIn consumer experience
• Develop messaging and effective go-to-market plans for new launches, including positioning, messaging, and channel strategies
• Regularly communicate product updates with LinkedIn members, translating technical information into compelling narratives
• Serve as a subject matter expert on the consumer space and evangelize learnings throughout the organization
• Run, track, and measure impact of marketing experiments and initiatives on core metrics

Qualifications

• Basic Qualifications: Bachelor’s degree or equivalent experience. 4+ years of marketing experience, with a preference for product marketing
• Preferred Qualifications: 3+ years of experience marketing consumer-facing digital products; consistent, demonstrated track record of influencing product strategies and roadmaps and launching experiences that drive material business impact; proven ability to use insights to drive decisions, prioritize objectives, and optimize strategies for messaging, positioning and audience targeting; demonstrated ability to operate in a fast-paced and demanding environment, manage multiple projects simultaneously, and prioritize time and resources based on business impact; experience running A/B tests and driving growth through data-driven experiments; stellar verbal and written communication skills, with the ability to concisely distill complex technical information into digestible, compelling narratives to effectively present ideas

Suggested Skills

• Analysis and synthesis of data and market research
• Product positioning & messaging
• Data-driven experimentation
• Executive communication
• Cross-functional leadership & influence

Pay

LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $125,000 to $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.