Sr. Product Marketing Manager
Applicants must be currently authorized to work in the United States. iSpot is not able to sponsor or take over sponsorship of an employment visa for this position at this time.
About the role
iSpot is changing how brands, agencies and publishers measure and assess the impact of TV and video advertising. iSpot connects video ads to actual business outcomes, empowering hundreds of the world’s top brands to plan, measure and optimize their investments and understand the influence they have on driving business growth. Backed by leading VCs, iSpot is growing fast and seeking top talent to fuel our growth.
We’re looking for a Sr. Product Marketing Manager to help drive new business growth and promote adoption of new features and products by existing customers. You’ll be responsible for developing and executing impactful marketing content that supports our product GTM strategies, and will partner with product and sales leadership to ensure products meet demand gen goals and have compelling value propositions. The ideal candidate thrives on quickly shifting from speaking with internal stakeholders and customers to crafting persuasive materials to analyzing data and reporting on product metrics. If you’re a driven quick-learning tech marketer who is energized by new opportunities and has a passion for product and content marketing, this is the role for you.
Responsibilities
- Develop and refine product positioning, messaging, and content that drive go-to-market success.
- Lead and support product launches, ensuring clear KPIs, measurement, and optimization for impact.
- Create compelling, visually engaging content that connects product value to business outcomes.
- Partner with sales to develop materials that accelerate pipeline growth and improve win rates.
- Monitor industry trends and the competitive landscape to inform differentiated sales and marketing strategies.
- Collaborate with corporate marketing and demand generation to weave product value propositions into broader brand and campaign narratives.
- Work closely with customer-facing teams to capture the voice of the customer and maintain accurate personas and messaging frameworks.
Requirements
- 7+ years of experience in product marketing or related disciplines (e.g., product management, content marketing, or sales/solutions engineering).
- Proven expertise in developing product positioning, messaging, and go-to-market strategies that drive measurable business results.
- Experience in the Media, Martech, or Adtech industries strongly preferred.
- Exceptional cross-functional collaborator with the ability to influence stakeholders at all levels.
- Strategic thinker with a bias for action and adaptability in a fast-moving environment.
- Outstanding written and verbal communicator, skilled at simplifying complex ideas.
- Fast learner with the ability to quickly grasp new industries, technologies, and customer dynamics.
- Bachelor’s degree required; advanced degree or strong academic record preferred.
Pay
Target cash compensation range: $114,260 - $153,970 USD annually. This includes base salary, variable commission for eligible roles, and annual bonus targets. All full-time employees are eligible to participate in iSpot’s equity plan to receive stock options. Non-exempt roles will also be eligible for (pre-approved) overtime pay. Individual compensation packages are influenced by skills, experience, qualifications, and other job-related factors.
Schedule
iSpot supports a hybrid and flexible workplace. Depending on location and work responsibilities, employees may be designated as full-time or part-time office-based or fully remote. A hybrid work schedule means working in the office some days and from home other days.
- Employees local or living in surrounding areas to one of our offices (Bellevue, WA or New York, NY) will work a hybrid schedule, coming into their local office 1-3 days a week.
- Employees in roles not office-based and located further away from our offices will work a fully remote schedule.