Sr. Product Manager- Digital Client Experience & SEO

About the Role

A multinational beauty client is seeking a Sr. Product Manager to deliver an innovative digital SEO & GEO experience in the beauty industry. In this role, you will lead the evolution of their digital presence by optimizing for GenAI-powered search engines and conversational AI platforms, ensuring content is discoverable and engaging.

Responsibilities

• Define and maintain an overarching SEO/GEO & ASO product strategy, identifying and prioritizing business desires and other opportunities to maintain market leadership in online beauty.
• Collaborate with key business and tech stakeholders, balancing competing interests and needs across the organization to arrive at a clear vision.
• Develop and execute strategies for GenAI Engine Optimization (GEO), ensuring the client’s content is surfaced effectively by generative AI models and voice assistants.
• Monitor and analyze how GenAI models interpret, summarize, and present the client’s content, and iterate strategies to maximize visibility and brand integrity.
• Stay up-to-date on AI search bots and AI search engines and how they influence SEO, GEO, and content strategies.
• Define GEO-specific success metrics, such as AI-driven traffic and engagement from conversational platforms.
• Partner with business teams to drive the SEO/GEO roadmap, define project strategy, and guide partners on recommendations.
• Drive requirements from concept through launch while partnering with internal engineering resources and external development partners.
• Manage the day-to-day activity of troubleshooting and prioritize GEO & SEO-related incidents and issues.
• Maintain a backlog of GEO & SEO-related user stories.
• Proactively monitor industry trends in digital experiences related to GEO, SEO, & ASO.
• Drive continual product improvements and inform the product roadmap with new ideas based on user research and market analysis.

Requirements

• Bachelor’s Degree is required.
• 8–10 years of experience in product management with a history of launching effective SEO features for large transactional websites.
• 5–7 years of consumer-based online experience is also required.

Skills

• Demonstrated experience optimizing content for GenAI engines and conversational AI platforms, with an understanding of prompt engineering and large language models (LLMs).
• Proficiency in Search Engine Optimization with a proven track record of implementing digital features that drive organic traffic.
• Solid understanding of how GEO/local search impacts SEO strategy.
• Experience with tools and platforms that measure GenAI-driven search performance.
• Knowledge of AI search bots and AI search engines (e.g., ChatGPT, Perplexity, Gemini).
• Experience with the agile sprint development cycle and release process.
• Experience using JIRA and agile methodologies.

Preferred Qualifications

• Experience in App Store Optimization is a plus.
• Experience launching features or campaigns specifically designed for GenAI engine optimization or conversational AI discoverability is highly desirable.

Benefits

• Medical, dental, vision, life, disability, and other supplemental insurance plans.
• Employee Stock Purchase Program (ESPP).
• 401K program with company match after 12 months of tenure.
• Health Savings Account (HSA) on the HDHP plan.
• SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions.
• Corporate discount savings program and other discounts.
• On-demand training program, access to certification prep, and a library of technical and leadership courses/books/seminars after 6+ months of tenure.
• Certification discounts and perks for associations including CompTIA and IIBA.
• Dedicated customer service team for benefits and resources, plus a certified Career Coach.