Sr. Digital Product Marketing Manager

About the role

The role is that of a Senior Digital Product Marketing Manager within Invesco's award-winning Digital Experience team. This team comprises Digital Marketers, Product Managers, UX/UI Designers, and Web Producers. The Senior Digital Product Marketing Manager will directly influence the digital ecosystem and the outcomes for both clients and the business.

Responsibilities

• Serve as the primary point of contact for all digital initiatives aligned to strategic business units and go-to-market priorities.
• Lead digital transformation and continuous improvement by partnering with cross-functional teams to design and deliver best-in-class digital experiences.
• Champion innovation by identifying and applying emerging digital trends, tools, and technologies to enhance client experience and business outcomes.
• Leverage deep expertise in the CMS platform and MarTech stack to build digital experiences that meet client needs and business objectives.
• Develop and execute digital marketing strategies that drive awareness, engagement, acquisition, and retention across client segments.
• Leverage customer insights and data to create personalized digital experiences that strengthen consideration, loyalty, and brand advocacy.
• Collaborate closely with marketing, product, UX/UI, editorial, content, enablement, and web production teams to deliver cohesive digital initiatives.
• Monitor performance metrics and lead optimization efforts, including A/B and multivariate testing, to continuously improve digital effectiveness while acting as a thought leader within the Digital Experience team.

Requirements

• 5+ years of experience in digital marketing, product marketing, or digital product management; experience in financial services, fintech, or B2B environments preferred.
• Strong understanding of the digital ecosystem, including websites, mobile, social, search, marketing automation, and CMS platforms (Adobe Experience Manager a plus).
• Proven ability to translate customer insights and data into actionable digital strategies, including personalization and site optimization (A/B and multivariate testing).
• Experience collaborating with UX/UI, product, marketing, and engineering teams to deliver client-centric digital experiences.
• Strong project management skills with a track record of on-time delivery across multiple workstreams and stakeholders in agile environments.
• Excellent communication, presentation, and stakeholder-influencing skills, including the ability to operate effectively with global and remote teams.
• A self-starter with a results-driven, collaborative mindset, comfortable with ambiguity, rapid iteration, and continuous innovation.