Sr. Product Manager, Digital

About the Role

At Five Below, our growth is driven by associates who embrace our purpose: creating an amazing experience filled with unlimited possibilities, priced so low you can always say yes to the newest, coolest stuff. We foster a culture that inspires big ideas, super energy, and passion—making the workplace a WOWplace! This role is key to shaping our digital product strategy and enhancing the customer journey through innovative, customer-first solutions.

Responsibilities

• Capture business requirements and use data insights to define the digital product roadmap, aligning with Five Below’s digital commerce and omni-channel strategy.
• Translate business objectives into prioritized initiatives that improve acquisition, conversion, retention, and post-purchase customer experience.
• Manage the full product lifecycle for digital features and capabilities, from discovery through launch, optimization, and retirement.
• Develop a product strategy for digital experiences, with expertise in post-purchase journeys, including customer accounts, order visibility, transactional communications, and returns.
• Partner with technology teams and systems integrators to ensure clear requirements, strong delivery governance, and high-quality outcomes.
• Lead backlog refinement, sprint planning, and acceptance in coordination with internal and external delivery teams.
• Ensure delivery meets functional and non-functional requirements, including performance, reliability, accessibility, scalability, and security through user testing.
• Drive execution across interconnected platforms supporting customer accounts, service interactions, notifications, and post-purchase experiences.
• Identify and deliver digital features that enhance the end-to-end customer journey to drive business KPIs.
• Optimize post-purchase experiences such as order confirmations, shipment emails, account creation, order management, and issue resolution to build trust.
• Partner with Customer Service and CRM teams to reduce friction, improve self-service, and ensure timely, accurate customer communications.
• Apply qualitative and quantitative insights (customer feedback, usability testing, analytics) to uncover friction points and growth opportunities.
• Balance short-term optimizations with long-term platform and capability investments.
• Serve as a primary product partner for UX/UI, Marketing, Ecommerce, CRM, Analytics, Operations, Customer Service, and Technology teams.
• Facilitate structured working sessions to align stakeholders around requirements, trade-offs, sequencing, and business outcomes.
• Communicate product strategy, progress, and outcomes in clear, business-focused language for leadership.
• Build cross-functional alignment between customer-facing teams and backend operational partners to deliver connected, trusted post-purchase experiences.
• Define success metrics for digital initiatives across the full funnel, including acquisition, conversion, retention, self-service adoption, and post-purchase performance.
• Leverage analytics tools to monitor performance, validate hypotheses, and inform iteration.
• Establish measurement approaches for transactional communications and post-purchase experiences, including email engagement and customer satisfaction.
• Support A/B testing, pilots, UAT, and feature launches to ensure successful adoption.
• Partner with Finance and Technology teams to support estimating, budgeting, and ROI analysis for digital initiatives.
• Monitor delivery against scope, timeline, quality, and business outcomes, taking action when tolerances are exceeded.
• Act as an escalation point for customer-impacting incidents, articulating customer and business impact clearly.
• Prioritize investments that improve operational efficiency, reduce avoidable service contacts, and enhance post-purchase customer experience.

Requirements

• 8+ years of IT, Digital, or Product Management experience.
• 5+ years of experience in digital product management or product ownership on an Agile team, preferably for a large retail company.
• Demonstrated experience owning product strategy and execution across the full customer funnel, with expertise in post-purchase journeys.
• Experience partnering cross-functionally with Ecommerce, CRM, Operations, Customer Service, Analytics, and Technology teams.
• Experience with customer account experiences, transactional email programs, and post-order journeys preferred.
• Experience using roadmap and agile project management tools such as Jira and Aha is a plus.
• Formal project management experience or certification is a plus.

Skills & Specialist Knowledge

• Full-funnel digital experience across awareness, consideration, conversion, retention, and post-purchase journeys.
• Omni-channel customer journey expertise, including BOPIS, SMS, push notifications, transactional emails, and service touchpoints.
• Customer account and authenticated experience management.
• Customer journey mapping and service design.
• Digital analytics and experimentation.
• Project management experience.
• Strong experience defining product requirements, including functional and non-functional requirements.
• Background in product roadmap management, including development and execution of a long-term vision.
• Ability to understand customer needs through listening, probing, and documenting.
• Strong oral and written communication skills with clarity and impact.
• Ability to establish and maintain effective relationships with internal and external stakeholders.
• Ability to bridge customer touchpoints to deliver connected, optimized experiences.
• Understanding of test automation strategies to define QA requirements and improve deployment quality.
• Dedication to exceeding customer expectations and requirements.

Preferred Systems Experience

• Digital commerce platforms such as CommerceTools, Salesforce, Adobe, or similar.
• Search and browse platforms such as Algolia, Bloomreach, or Constructor.
• Recommendations and personalization platforms such as Dynamic Yield, Constructor, or Yotpo.
• Customer engagement platforms such as Blueshift, Salesforce, or Braze.
• Digital analytics platforms such as Google Analytics, Adobe Analytics, or Power BI.
• Testing tools such as BrowserStack, AB Tasty, etc.

Qualifications

BA or BS degree in MIS, Computer Science, Business, or a related area preferred.

Benefits

Explore our benefits site to discover all the perks and support we offer, including health coverage, financial wellness, and personal wellness programs. Learn more about our benefits.