Sr Product Manager Digital

About the role

Academy Sports + Outdoors envisions being the best sports + outdoors retailer in the country. The company’s culture puts people first, fostering growth, meaningful connections, and a fun‑focused environment where team members can launch their own adventures while helping customers gear up for theirs.

Responsibilities

• Deliver sales and profitability for Academy.com and Academy Sports + Outdoors overall business.
• Create and manage a product roadmap with deep understanding of customer needs, the product, and the competitive landscape.
• Champion relationships with key leaders and stakeholders to promote collaboration and enterprise‑wide alignment.
• Define and benchmark KPIs for business case development and prioritization.
• Collaborate with other product managers to enhance interdependent platform components.
• Develop and manage roadmap, balancing quick wins and platform investments for maximum impact.
• Continuously monitor and report on KPIs to identify opportunities to innovate and improve.
• Partner with other PDMs and cross‑functional teams to maximize revenue and customer‑experience opportunities.
• Work with the UX team to ideate and deliver better site experiences, submit ideas, and participate in A/B test conversations.
• Ensure successful tests are translated into new site features and launched for customers.
• Act as a new‑business opportunity evangelist for enhancing the multi‑device user experience.
• Lead by identifying impacts and capabilities of new mobile operating system/platform releases.
• Evaluate new solution offerings, create vendor evaluation matrices, and make selections.
• Write user stories and maintain a prioritized backlog to support roadmaps and business objectives.
• Ensure continuous delivery of value‑add features, working with delivery partners to define timing.
• Partner with User Acceptance Testers to ensure delivered product meets business objectives and launch criteria.
• Perform pre/post‑launch analysis to measure and report on product performance metrics.
• Use critical thinking to make the right decisions for customers and the business.
• Support team members as a collaborative team player.
• Develop a thorough understanding of Academy’s policies, procedures, and safety rules.
• Adapt to changing duties and perform other tasks as assigned.

Requirements

• Bachelor’s degree in business management, computer science, information systems or a closely related field, or equivalent years of related work experience.
• 4–8+ years digital product management experience, preferably in omnichannel, e‑commerce, or digital environments.
• 4–8+ years product development experience for a consumer‑facing website or digital product, preferably omnichannel or e‑commerce, with a proven track record of launching new product features.

Skills

• Entrepreneurial mindset with the ability to identify important KPIs without instruction and champion new ideas using insights and metrics.
• Passion for user‑centric design; commitment to research, competitive analysis, user/stakeholder reviews, analytics, and unbiased recommendations; ability to align cross‑functional teams around best practices.
• Effective leadership: guide and facilitate teams, inspire bigger thinking, and manage group dynamics to achieve results without harming relationships.
• Experience mentoring and developing other product managers and team members.
• Excellent communication skills, including presenting, pitching, and influencing outcomes that move the business forward.
• Ability to build effective relationships and partnerships with internal and external business partners at all organizational levels.
• Strong project‑management skills with the ability to multitask and prioritize objectives.
• Deep technical understanding and the ability to communicate effectively with engineers and understand technical trade‑offs.
• Capability to prioritize technical features within the overall roadmap independently and clearly communicate prioritization logic to stakeholders.
• Highly organized, detail‑oriented, and able to meet critical deadlines in a high‑volume, fast‑paced environment.
• Proficiency in resolving production issues, prioritizing immediate updates, short‑term fixes, and long‑term solutions, and communicating status to stakeholders.
• Execution focus: stay motivated, keep teams efficient, and know when to delay a release to avoid quality failures, communicating decisions clearly.
• Broad background that enables cross‑functional collaboration between design, engineering, and marketing.
• Experience with JIRA or similar tools (preferred but not required).
• Familiarity with Agile methodology and principles.

Physical Requirements & Attendance

• Acceptable level of hearing and vision to perform job duties.
• Adherence to company work hours, policies, procedures, and professional staff behavior rules.
• Regular in‑office attendance is required.