Sr Digital Product Manager
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We should not repeat job title as heading. We need to include sections only when posting has real specific content. We have content: About Us (company description) maybe map to "About the role"? Actually "About Us" is about company, not role. Could map to "About the role"? But we have "Summary" describing role. Could treat "Summary" as "About the role". Also we have "Essential Duties & Responsibilities" -> Responsibilities. "Education & Experience Required" -> Requirements/Qualifications. Also there is "Travel Requirements" maybe part of Schedule? Not exactly schedule. There's "What We Offer" -> Benefits. Also includes Salary range and bonus -> Pay. Also hybrid schedule mention -> Schedule. Also location eligibility maybe not needed.
We must not include boilerplate like Diversity Commitment, EEO, etc. Remove those.
We must preserve all substantive information. So we need to include details from About Us, Summary, Responsibilities, Education & Experience, Travel Requirements, What We Offer (benefits, salary, bonus), maybe also mention hybrid schedule and locations.
We must not invent or summarize away detail. Must keep specifics.
We need to use for each section heading. Use - for any list of duties/requirements/benefits. Use
for prose.
We must not include headings with filler like "Pay" if not stated; but we have salary range and bonus, so we can include Pay section.
Schedule: hybrid schedule 2-3 days in-office/show site. So we can include Schedule.
Benefits: list of benefits from What We Offer.
We need to avoid duplication.
Let's extract content:
About Us paragraph: "The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, The Freeman Company's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter."
Summary paragraph: "The Senior Digital Product Manager is critical to that mission. This role will lead prioritization and execution of ecommerce capabilities across the exhibitor shopping journey, translating customer insights, business priorities, analytics, and technology constraints into a focused product roadmap that drives measurable outcomes. The ideal candidate has a proven track record of delivering complex, customer-facing digital products in an enterprise environment. They should be comfortable operating across product strategy, discovery, agile delivery, stakeholder alignment, analytics, and executive communication. This role will partner closely with engineering, UX design, digital merchandising, marketing, customer experience, and data science teams to improve the end-to-end exhibitor experience. This position will support our Commerce group under our Technology Services team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show site 2-3 days per week. The ideal candidate will be based out of any of the following locations: Dallas, TX, Chicago, IL, Las Vegas, NV"
Essential Duties & Responsibilities: list of bullet points (each sentence starts with a verb). We'll convert each to
- .
Education & Experience Required: list of bullet points (some sentences). We'll convert each to
- .
Travel Requirements: "Travel up to 25%" maybe as a sentence.
What We Offer: paragraph: "The Freeman Company provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions." Then list: "Medical, Dental, Vision InsuranceTuition ReimbursementPaid Parental LeaveLife, Accident and DisabilityRetirement with Company MatchPaid Time OffSalary range of $130,000-$155,000 based upon experienceEligible for an annual bonus of up to 7.5% of the base salary"
We need to separate benefits list and pay.
We can treat "Medical, Dental, Vision Insurance", "Tuition Reimbursement", "Paid Parental Leave", "Life, Accident and Disability", "Retirement with Company Match", "Paid Time Off" as benefits.
Pay: Salary range and bonus.
Schedule: hybrid schedule 2-3 days in-office/show site.
We also have location eligibility; maybe we could include under Schedule or a separate section? Not required headings; we could incorporate location info into Summary paragraph (already there). It's fine.
We must not include "Diversity Commitment" etc.
Now produce HTML.
Structure:
About the Company
maybe use About Us? But instruction says use headings like About the role, Responsibilities, etc. Could use "About the role" for Summary. But we also have About Us. Could we make a section "About the Company"? Not in list but maybe acceptable? The instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It gives examples but not exclusive. Safer to stick to those examples. So we need sections: About the role (summary), Responsibilities, Requirements (or Qualifications), Benefits, Pay, Schedule. Possibly also Skills? Not needed.
We have Education & Experience Required -> could be Requirements or Qualifications. We'll use Requirements.
We have no separate Skills section; we could embed skills within Requirements.
Thus sections:
About the role
<- use Summary paragraph.
Responsibilities
<- list of duties.
Requirements
<- Education & Experience Required list.
Benefits
<- list of benefits.
Pay
<- salary range and bonus.
Schedule
<- hybrid schedule and travel? Travel maybe separate? Could include travel under Schedule or as its own? Not in examples. Could add Travel under Schedule? Might be okay to include travel as part of Schedule: "Travel up to 25%". Or we could add a separate section "Travel". But not in examples; better to incorporate into Schedule paragraph.
We'll include schedule: hybrid schedule 2-3 days in-office/show site; travel up to 25%.
Now ensure we don't repeat job title.
Now produce HTML.
We need to wrap each section's content in appropriate tags: after , we can have
for prose,
- for lists.
For About the role: it's prose (summary). Use
.
For Responsibilities: list items.
For Requirements: list items.
For Benefits: list items.
For Pay: prose (salary range and bonus).
For Schedule: prose (hybrid schedule and travel).
Let's extract exact sentences.
About the role (Summary) paragraph: We'll copy exactly:
"The Senior Digital Product Manager is critical to that mission. This role will lead prioritization and execution of ecommerce capabilities across the exhibitor shopping journey, translating customer insights, business priorities, analytics, and technology constraints into a focused product roadmap that drives measurable outcomes. The ideal candidate has a proven track record of delivering complex, customer-facing digital products in an enterprise environment. They should be comfortable operating across product strategy, discovery, agile delivery, stakeholder alignment, analytics, and executive communication. This role will partner closely with engineering, UX design, digital merchandising, marketing, customer experience, and data science teams to improve the end-to-end exhibitor experience. This position will support our Commerce group under our Technology Services team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show site 2-3 days per week. The ideal candidate will be based out of any of the following locations: Dallas, TX, Chicago, IL, Las Vegas, NV"
Note: The hybrid schedule sentence appears also in Schedule; we might duplicate. But we need to preserve all info; we can keep it in About the role and also in Schedule? That would duplicate. The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. It doesn't forbid duplication, but better to avoid duplication. However the hybrid schedule is part of the Summary; we could keep it there and not repeat in Schedule, but then Schedule section would be missing that info. We could instead move hybrid schedule to Schedule section and keep About the role without that sentence. But we must preserve all info; we can keep it in either place as long as it's present. Let's keep it in Schedule section and remove from About the role to avoid duplication. But we need to ensure we don't lose any other info. Let's edit About the role paragraph to exclude the hybrid schedule sentence and location sentence? Location also maybe not needed elsewhere; we could keep location in About the role. Let's keep location there.
Thus About the role paragraph: all sentences except the hybrid schedule sentence.
Let's craft:
"The Senior Digital Product Manager is critical to that mission. This role will lead prioritization and execution of ecommerce capabilities across the exhibitor shopping journey, translating customer insights, business priorities, analytics, and technology constraints into a focused product roadmap that drives measurable outcomes. The ideal candidate has a proven track record of delivering complex, customer-facing digital products in an enterprise environment. They should be comfortable operating across product strategy, discovery, agile delivery, stakeholder alignment, analytics, and executive communication. This role will partner closely with engineering, UX design, digital merchandising, marketing, customer experience, and data science teams to improve the end-to-end exhibitor experience. This position will support our Commerce group under our Technology Services team. The ideal candidate will be based out of any of the following locations: Dallas, TX, Chicago, IL, Las Vegas, NV"
Now Responsibilities list: each bullet from Essential Duties & Responsibilities.
Let's list them:
- Lead the end-to-end ecommerce shopping experience for event exhibitors, driving continuous improvement across product discovery, selection, configuration, checkout, account management, and post-order support.
- Own and manage the product roadmap, prioritizing initiatives based on analytics, customer feedback, moderated/unmoderated studies, competitive analysis and stakeholder input, maximizing overall business impact.
- Translate strategic priorities into clear product requirements, user stories, acceptance criteria, success metrics, and release plans.
- Use analytics, customer feedback, moderated and unmoderated research, competitive analysis, and stakeholder input to identify opportunities and prioritize work.
- Partner closely with engineering, QA, UX design, analytics, digital merchandising, marketing, customer experience, operations, and data science to deliver cohesive, end-to-end solutions.
- Develop KPIs and measurement plans for new features and enhancements, ensuring outcomes are tracked and learnings are applied to future roadmap decisions.
- Manage trade-offs and make clear prioritization recommendations to resolve timeline, scope, resource or business need conflicts.
- Mentor business analysts and other product contributors by helping establish strong discovery, documentation, prioritization, and measurement practices.
- Serve as a subject matter expert for the digital exhibitor experience and advocate for simple, intuitive, scalable solutions.
- Support agile delivery by participating in discovery, backlog refinement, sprint planning, demos, release readiness, QA/UAT, and post-launch measurement.
- Present roadmap priorities, progress, results, risks, and recommendations to executive leaders, stakeholders, and cross-functional partners as needed.
- Leverage web analytics, financial data, customer insights, competitive analysis, and industry trends to evaluate new opportunities and inform product decisions.
- Partner with analytics and data science teams to support AI, personalization, recommendations, guided ordering, cross-sell, upsell, and related commerce capabilities.
- Ensure product decisions support Freeman’s broader digital commerce goals, including improved customer experience, higher conversion, revenue growth, operational efficiency, and scalable platform capabilities.
Now Requirements list from Education & Experience Required:
We need to break into bullet points. The paragraph includes multiple sentences; we can split each requirement.
Sentences:
- 7-
- for any list of duties/requirements/benefits. Use
for prose. We must not include headings with filler like "Pay" if not stated; but we have salary range and bonus, so we can include Pay section. Schedule: hybrid schedule 2-3 days in-office/show site. So we can include Schedule. Benefits: list of benefits from What We Offer. We need to avoid duplication. Let's extract content: About Us paragraph: "The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, The Freeman Company's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter." Summary paragraph: "The Senior Digital Product Manager is critical to that mission. This role will lead prioritization and execution of ecommerce capabilities across the exhibitor shopping journey, translating customer insights, business priorities, analytics, and technology constraints into a focused product roadmap that drives measurable outcomes. The ideal candidate has a proven track record of delivering complex, customer-facing digital products in an enterprise environment. They should be comfortable operating across product strategy, discovery, agile delivery, stakeholder alignment, analytics, and executive communication. This role will partner closely with engineering, UX design, digital merchandising, marketing, customer experience, and data science teams to improve the end-to-end exhibitor experience. This position will support our Commerce group under our Technology Services team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show site 2-3 days per week. The ideal candidate will be based out of any of the following locations: Dallas, TX, Chicago, IL, Las Vegas, NV" Essential Duties & Responsibilities: list of bullet points (each sentence starts with a verb). We'll convert each to
- . Education & Experience Required: list of bullet points (some sentences). We'll convert each to
- .
Travel Requirements: "Travel up to 25%" maybe as a sentence.
What We Offer: paragraph: "The Freeman Company provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions." Then list: "Medical, Dental, Vision InsuranceTuition ReimbursementPaid Parental LeaveLife, Accident and DisabilityRetirement with Company MatchPaid Time OffSalary range of $130,000-$155,000 based upon experienceEligible for an annual bonus of up to 7.5% of the base salary"
We need to separate benefits list and pay.
We can treat "Medical, Dental, Vision Insurance", "Tuition Reimbursement", "Paid Parental Leave", "Life, Accident and Disability", "Retirement with Company Match", "Paid Time Off" as benefits.
Pay: Salary range and bonus.
Schedule: hybrid schedule 2-3 days in-office/show site.
We also have location eligibility; maybe we could include under Schedule or a separate section? Not required headings; we could incorporate location info into Summary paragraph (already there). It's fine.
We must not include "Diversity Commitment" etc.
Now produce HTML.
Structure:
About the Company
maybe use About Us? But instruction says use headings like About the role, Responsibilities, etc. Could use "About the role" for Summary. But we also have About Us. Could we make a section "About the Company"? Not in list but maybe acceptable? The instruction says usefor section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It gives examples but not exclusive. Safer to stick to those examples. So we need sections: About the role (summary), Responsibilities, Requirements (or Qualifications), Benefits, Pay, Schedule. Possibly also Skills? Not needed. We have Education & Experience Required -> could be Requirements or Qualifications. We'll use Requirements. We have no separate Skills section; we could embed skills within Requirements. Thus sections:
About the role
<- use Summary paragraph.Responsibilities
<- list of duties.Requirements
<- Education & Experience Required list.Benefits
<- list of benefits.Pay
<- salary range and bonus.Schedule
<- hybrid schedule and travel? Travel maybe separate? Could include travel under Schedule or as its own? Not in examples. Could add Travel under Schedule? Might be okay to include travel as part of Schedule: "Travel up to 25%". Or we could add a separate section "Travel". But not in examples; better to incorporate into Schedule paragraph. We'll include schedule: hybrid schedule 2-3 days in-office/show site; travel up to 25%. Now ensure we don't repeat job title. Now produce HTML. We need to wrap each section's content in appropriate tags: after, we can have
for prose,
- for lists.
For About the role: it's prose (summary). Use
. For Responsibilities: list items. For Requirements: list items. For Benefits: list items. For Pay: prose (salary range and bonus). For Schedule: prose (hybrid schedule and travel). Let's extract exact sentences. About the role (Summary) paragraph: We'll copy exactly: "The Senior Digital Product Manager is critical to that mission. This role will lead prioritization and execution of ecommerce capabilities across the exhibitor shopping journey, translating customer insights, business priorities, analytics, and technology constraints into a focused product roadmap that drives measurable outcomes. The ideal candidate has a proven track record of delivering complex, customer-facing digital products in an enterprise environment. They should be comfortable operating across product strategy, discovery, agile delivery, stakeholder alignment, analytics, and executive communication. This role will partner closely with engineering, UX design, digital merchandising, marketing, customer experience, and data science teams to improve the end-to-end exhibitor experience. This position will support our Commerce group under our Technology Services team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show site 2-3 days per week. The ideal candidate will be based out of any of the following locations: Dallas, TX, Chicago, IL, Las Vegas, NV" Note: The hybrid schedule sentence appears also in Schedule; we might duplicate. But we need to preserve all info; we can keep it in About the role and also in Schedule? That would duplicate. The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. It doesn't forbid duplication, but better to avoid duplication. However the hybrid schedule is part of the Summary; we could keep it there and not repeat in Schedule, but then Schedule section would be missing that info. We could instead move hybrid schedule to Schedule section and keep About the role without that sentence. But we must preserve all info; we can keep it in either place as long as it's present. Let's keep it in Schedule section and remove from About the role to avoid duplication. But we need to ensure we don't lose any other info. Let's edit About the role paragraph to exclude the hybrid schedule sentence and location sentence? Location also maybe not needed elsewhere; we could keep location in About the role. Let's keep location there. Thus About the role paragraph: all sentences except the hybrid schedule sentence. Let's craft: "The Senior Digital Product Manager is critical to that mission. This role will lead prioritization and execution of ecommerce capabilities across the exhibitor shopping journey, translating customer insights, business priorities, analytics, and technology constraints into a focused product roadmap that drives measurable outcomes. The ideal candidate has a proven track record of delivering complex, customer-facing digital products in an enterprise environment. They should be comfortable operating across product strategy, discovery, agile delivery, stakeholder alignment, analytics, and executive communication. This role will partner closely with engineering, UX design, digital merchandising, marketing, customer experience, and data science teams to improve the end-to-end exhibitor experience. This position will support our Commerce group under our Technology Services team. The ideal candidate will be based out of any of the following locations: Dallas, TX, Chicago, IL, Las Vegas, NV" Now Responsibilities list: each bullet from Essential Duties & Responsibilities. Let's list them: - Lead the end-to-end ecommerce shopping experience for event exhibitors, driving continuous improvement across product discovery, selection, configuration, checkout, account management, and post-order support. - Own and manage the product roadmap, prioritizing initiatives based on analytics, customer feedback, moderated/unmoderated studies, competitive analysis and stakeholder input, maximizing overall business impact. - Translate strategic priorities into clear product requirements, user stories, acceptance criteria, success metrics, and release plans. - Use analytics, customer feedback, moderated and unmoderated research, competitive analysis, and stakeholder input to identify opportunities and prioritize work. - Partner closely with engineering, QA, UX design, analytics, digital merchandising, marketing, customer experience, operations, and data science to deliver cohesive, end-to-end solutions. - Develop KPIs and measurement plans for new features and enhancements, ensuring outcomes are tracked and learnings are applied to future roadmap decisions. - Manage trade-offs and make clear prioritization recommendations to resolve timeline, scope, resource or business need conflicts. - Mentor business analysts and other product contributors by helping establish strong discovery, documentation, prioritization, and measurement practices. - Serve as a subject matter expert for the digital exhibitor experience and advocate for simple, intuitive, scalable solutions. - Support agile delivery by participating in discovery, backlog refinement, sprint planning, demos, release readiness, QA/UAT, and post-launch measurement. - Present roadmap priorities, progress, results, risks, and recommendations to executive leaders, stakeholders, and cross-functional partners as needed. - Leverage web analytics, financial data, customer insights, competitive analysis, and industry trends to evaluate new opportunities and inform product decisions. - Partner with analytics and data science teams to support AI, personalization, recommendations, guided ordering, cross-sell, upsell, and related commerce capabilities. - Ensure product decisions support Freeman’s broader digital commerce goals, including improved customer experience, higher conversion, revenue growth, operational efficiency, and scalable platform capabilities. Now Requirements list from Education & Experience Required: We need to break into bullet points. The paragraph includes multiple sentences; we can split each requirement. Sentences: - 7-
- for lists.
For About the role: it's prose (summary). Use