Sr Product Manager - CRM

This client is seeking a high-level Product Manager to lead the strategy, roadmap, and delivery of customer engagement capabilities across their CRM ecosystem. This individual will play a critical role in shaping how millions of customers interact with the 7-Eleven brand through personalized, data-driven experiences across digital channels.

About the role

This is a true Product Management role. We are looking for someone who has successfully owned customer-facing products, driven roadmap decisions, partnered closely with engineering teams, and delivered measurable improvements in customer engagement within a large-scale B2C environment. This is not a CRM administrator, marketing operations, Salesforce configuration, or project management position.

Responsibilities

• Own and execute the CRM product strategy and multi-year roadmap aligned to business objectives and customer engagement goals.
• Define, prioritize, and deliver product features that improve customer acquisition, retention, loyalty, and engagement.
• Partner with business, marketing, analytics, engineering, and UX teams to identify opportunities and deliver customer-centric solutions.
• Translate business needs into product requirements, user stories, acceptance criteria, and release plans.
• Lead discovery efforts including customer research, stakeholder interviews, and data analysis to identify product opportunities.
• Analyze customer engagement metrics and campaign performance to drive product decisions and optimization strategies.
• Evaluate current CRM capabilities, identify platform inefficiencies, and develop scalable enterprise solutions.
• Manage end-to-end product delivery from concept through launch and post-launch optimization.
• Present recommendations, roadmaps, business cases, and product performance updates to leadership.
• Drive operational excellence through effective backlog management, documentation, release planning, and cross-functional coordination.

Requirements

• Strong product management fundamentals.
• Deep B2C customer engagement experience.
• Ability to communicate effectively across executive, business, and technical audiences.
• Comfort operating at both strategic and execution levels.
• Passion for creating exceptional customer experiences through data-driven product decisions.

Skills

• CRM
• B2C
• Retail CRM strategy
• Technical understanding

Qualifications

The ideal candidate is a hands-on Product Manager who can balance customer needs, business objectives, and technical considerations. They understand how to build roadmap strategies that elevate customer engagement while partnering closely with engineering teams to deliver scalable solutions.

Pay

The pay range for this position is $50.00 - $70.00/hr.

Benefits

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)

Schedule

This is a fully onsite, contract position based in Irving, TX.