Sr Product Manager

About the role

Position Summary: We are seeking a strategic, customer-centric Marketing Product Manager to lead the evolution of our marketing technology ecosystem and customer engagement capabilities. This role sits at the intersection of Marketing, Product, Technology, Data, and Operations and is responsible for defining product strategy, driving execution through Agile delivery practices, and maximizing the value of our marketing technology investments. The ideal candidate combines strong product management fundamentals with deep expertise in marketing technology platforms, customer engagement programs, data-driven personalization, and omnichannel marketing. They will be responsible for identifying business opportunities, translating marketing objectives into scalable product solutions, and orchestrating roadmaps that leverage both vendor platforms and internally developed capabilities. This leader must think holistically about the end-to-end customer experience, advocate for customer needs, and drive alignment across stakeholders to deliver measurable business outcomes.

Responsibilities

• Product Strategy & Roadmap Management
  • Define and execute product strategies that support customer acquisition, engagement, retention, loyalty, and personalization goals.
  • Develop and maintain multi-quarter product roadmaps aligned with marketing objectives, customer needs, and enterprise priorities.
  • Evaluate and leverage existing technologies, platforms, vendor capabilities, and internally developed solutions to maximize business value before pursuing net-new development.
  • Partner with Marketing, Engineering, Data & Analytics, Legal, and Operations teams to identify opportunities for innovation and optimization.
  • Build business cases, prioritize investments, define success metrics, and communicate strategic recommendations to leaders and stakeholders.
  • Continuously evaluate marketing technology trends, emerging capabilities, and best practices to inform future roadmap decisions.
• Agile Product Delivery & Execution
  • Serve as Product Owner and day-to-day leader for marketing product initiatives.
  • Manage Ag