Sr Principal Technical Product Manager, Marketing & Creative

Hasbro · Boston, MA · Yesterday

Hybrid$160k/yrFull-time

Lead the Workfront implementation
Build out workflows, oversee integrations with our DAM and product lifecycle management (PLM) systems, and establish the data model
Partner with our applications team on deployment, define what success looks like, and help vendors and implementation partners stay on track
Shape our creative technology portfolio
Evaluate tools across DAM, 3D design, workflow and collaboration, and syndication
With several contracts renewing in late 2026, you'll help decide what to keep, improve, or retire, backed by data, vendor conversations, and input from the teams who use these tools daily
Bring AI into everyday workflows
Find the places where AI can genuinely help, like brief creation, asset tagging, review routing, or approval automation, and work with engineering to build those into the platform roadmap
Connect technical and business teams
Work with Marketing, Brand, Creative, and Licensing leadership to find where technology slows things down and where it could speed things up
Translate technical constraints for business partners and turn business goals into clear engineering requirements
When something breaks or gets complicated, people will look to you to help sort it out

Hands-on experience configuring or implementing an enterprise marketing/creative platform (Workfront, Wrike, Bynder, Aprimo, OpenText, or similar)
You understand what configuration actually involves, beyond overseeing it
Experience managing vendor relationships, evaluating contracts, and shaping technology portfolio decisions, with a track record of communicating those recommendations clearly to leadership
Strong technical fluency, enough to work directly with engineers on APIs, workflow design, data models, and integrations, not just review their output
Experience driving platform adoption, not just deployment. You know rollout and real usage are two different challenges, and you've done the work for both
Experience navigating complex, cross-functional environments where creative and marketing teams have strong opinions about their tools
A grounded point of view on AI in creative and content workflows: where it helps, where it's overhyped, and where it's headed
Comfort moving between technical and business conversations without needing a translator, and a knack for helping others understand each other

Hasbro is an Equal Opportunity / Affirmative Action Employer. We are committed to equality of opportunity in all aspects of employment.

Benefits and programs may include:

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