Sr. Principal, Corporate Brand Programs and Partnerships

About the role

Realtor.com® is seeking a Sr. Principal of Corporate Brand Programs and Partnerships to lead the strategy, activation, and impact of the company's most important corporate brand initiatives across executive, industry, policy, and investor audiences.

Responsibilities

• Own Corporate Brand Program Strategy and Execution
• Develop annual strategy for corporate brand initiatives, defining business objectives, key audiences, narrative platforms, activation calendar, and success metrics.
• Plan quarterly activation — determining which initiatives show up where and when. Own monthly and day-to-day execution, coordination, and optimization of active programs.
• Coordinate stakeholders and brief the creative teams on what assets and production are needed to support the messaging that CEO Communications is developing. Provide strategic direction on audience, context, and success criteria.
• Measure program performance, track KPIs (industry perception, thought leadership positioning, earned media reach, engagement), and report results.
• Partner with CEO Communications
• Develop strategy for corporate brand asset libraries — presentation templates, video libraries, design systems, event playbooks — and define update cadences.
• Commission and Manage Creative Partners
• Develop relationships with the Executive Creative Director (primary in-house partner) and external agencies, production houses, and design studios.
• Develop and Steward Strategic Partnerships
• Identify, negotiate, and activate strategic partnerships that amplify corporate brand and executive thought leadership (associations, universities, coalitions, media platforms).

Qualifications

• 15+ years leading corporate brand programs, advocacy campaigns, or thought leadership initiatives across complex organizations.
• Bachelor’s degree or equivalent experience.
• Proven track record developing and executing multi-year corporate brand strategies with measurable impact on brand perception, industry positioning, and business outcomes.
• Experience managing the full cycle of corporate programs — from strategy through launch, execution, measurement, and optimization.
• Demonstrated experience planning and executing major corporate events, industry conferences, or large-scale activations.
• Strong program management capabilities — managing timelines, budgets, deliverables, and multiple concurrent workstreams.
• Strong business acumen. Think in terms of objectives and impact, not just activities.
• Analytical mindset with ability to define success metrics, track performance, and optimize programs based on data.
• Familiarity with corporate communications, brand strategy, or marketing measurement.