Sr. Director, Brand Management

About the role

As a Brand Manager, you are responsible for managing artist accounts and developing product strategy with creative oversight across a roster of artists. You serve as the primary point of contact and strategic lead for a group of artists and their teams. You advocate for their vision and business in online sales, tour merchandise, VIP ticketing, in-store sales, and intellectual property agreements. Additionally, you coordinate the progress of projects through internal teams including build, manufacturing, promotional efforts, advertising, data acquisition, ecommerce operations, and finance.

You are accountable for maintaining budgets and revenue targets for your roster, while partnering closely with marketing and advertising teams to optimize commercial performance. As a leader within the Brand Management team, you ensure topline revenue and profitability goals are met. In addition, you manage relationships with label partners, ensuring alignment with their priorities and successful execution of shared objectives.

Responsibilities

• Serve as the primary point of contact and strategic lead for a group of artists and their teams
• Build and maintain strong relationships with artists, management, and label partners
• Develop and execute artist strategies across ecommerce, touring merchandise, VIP, retail, and licensing
• Coordinate cross-functionally with creative, production, marketing, ecommerce, and finance teams
• Own artist calendars, key milestones, and performance tracking
• Manage budgets, revenue targets, and overall P&L performance for assigned accounts
• Own product development and creative direction in partnership with artists and internal teams
• Lead key business reviews and planning meetings with internal and external partners
• Manage and mentor team members

Requirements

7-10 years of experience in an operational or similar role

Experience working with or alongside artist management companies and or labels

Deep hands-on experience with the systems and day to day operations of a merchandise and/or D2C company

Ability to collaborate effectively across creative, social, e-commerce, and operations teams

Highly analytical with a creative, growth-oriented mindset

Great communication skills

Ability to adapt smoothly to shifting priorities

Responsible with sensitive/confidential info

Available to work outside of standard work hours for time-sensitive business needs

Qualifications

Creative abilities or the ability to use Photoshop

Experience with social media management

An understanding of production methods (namely screen printing and embroidery)

A love for artists on Warner Music Group

Skills

Strong project management and organizational skills

Excellent communication and interpersonal skills

Ability to work independently and as part of a team

Strong analytical and problem-solving skills

Ability to manage multiple tasks and deadlines

Knowledge of music industry trends and consumer behavior

Ability to work with confidential and sensitive information

Benefits

The salary range for this position is $120,000 to $175,000 annually. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Warner Music Group offers a comprehensive benefits package, including:

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• 401(k) retirement plan
• Employee assistance program
• Flexible spending account
• Life insurance
• Short-term disability
• Long-term disability
• Disability income protection
• Employee stock purchase plan
• Employee referral bonus
• Professional development opportunities
• Work-life balance initiatives
• Community involvement programs
• Employee resource groups
• Volunteer time off
• Wellness programs
• Discounts on Warner Music Group products and services

For more information on our benefits, please refer to the attached document: 2026 Benefits At A Glance final.pdf.

Note: Warner Music Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, age, disability, protected veteran status, or any other characteristic protected by applicable law.

Warner Music Group participates in E-Verify and is an Equal Opportunity Employer. For more information, please see the following documents:

• EVerify Participation Poster.pdf
• Right To Work .pdf