Sr. Manager of Brand and Corporate Communications

Key Focus

Corporate identity across channels (digital, retail, etc.), creative direction, internal/external communications

• Brand Strategy & Governance
• Branding – develop comprehensive brand strategy and ensure implementation across digital, retail, and commercial touchpoints
• Graphic design / creative – manages visual assets and outside agencies
• Copywriter / Content – develops brochures, service guides, ad copy, content for video, social, etc.
• PR/Media Relations – handles press, trade publications, community engagement
• Sponsorships – manages sponsorship requests to ensure alignment with brand strategy

Duties and Responsibilities

• Brand Strategy & Governance
• Define, develop, and manage the company’s brand positioning, identity, and messaging platform across all channels
• Ensure brand consistency across digital, retail, print, field, event, and partner marketing materials
• Serve as the guardian of brand standards, creating and updating brand guidelines for use across the organization
• Collaborate with OEM and channel partners to balance corporate brand equity with co-branded initiatives

• Corporate & External Communications
• Develop and oversee corporate communications strategy, including press releases, media relations, executive communications, and crisis communications
• Manage relationships with trade media, industry associations, and community organizations to strengthen market presence
• Support leadership with speechwriting, presentations, and thought leadership content for industry events
• Ensure communications align with vertical priorities and position the company as a leader in construction, mining, and power

• Internal Communications
• Lead internal communications programs to engage, align, and inspire employees across all regions and functions
• Partner with leadership to develop messaging around culture, values, and employee engagement initiatives
• Create communication toolkits for branch managers, sales teams, and field employees to drive consistent messaging

• Content & Storytelling
• Oversee the creation of brand-level content (case studies, success stories, video, social media, website) that showcases the company’s value proposition
• Develop messaging for key campaigns, product launches, and sponsorships, ensuring alignment with brand voice
• Collaborate with Field & Vertical Marketing Managers to tailor messaging for construction, mining, and power audiences

• Reputation & Community Engagement
• Manage the company’s reputation and visibility through PR, sponsorships, and CSR/community programs
• Monitor media coverage and industry sentiment, providing leadership with regular updates on brand health
• Partner with Events & Sponsorship Lead to ensure sponsorships reinforce brand positioning and community engagement goals

• Measurement & Reporting
• Track brand performance through awareness studies, share of voice analysis, and engagement metrics
• Measure effectiveness of communications strategies and recommend optimizations
• Report to leadership on progress against brand health and communications KPIs

Qualifications

• Education
• Bachelor’s degree in Marketing, Communications, Public Relations, or related field required. Masters or other advanced degree in a related field is highly preferred
• Experience
• 7+ years of experience in brand management, communications, or corporate marketing, preferably in industrial, equipment, or B2B sectors
• Proven success in building and managing a strong brand identity across multiple markets and channels
• Strong background in PR, media relations, and corporate communications
• Proven leadership experience and culture champion

• Skills and Competencies
• Exceptional writing, editing, and presentation skills
• Experience working in organizations with OEM or channel partnerships preferred
• Strong project management and cross-functional collaboration skills
• Strategic Thinker – builds long-term brand strategy that supports growth goals
• Storyteller – creates compelling narratives for customers, employees, and external stakeholders
• Influencer – able to align executives, sales, and field teams to consistent messaging
• Detail-Oriented – ensures brand consistency across all materials and channels
• Adaptable Communicator – skilled at tailoring messaging for diverse audiences (internal, customers, partners, media)