Sr. Paid Search Marketing Manager (PPC)

About the role

PlanetArt is looking for a Senior Paid Search Marketing Manager to support the company's Marketing Department. PLEASE NOTE: Candidates must be local to or willing to relocate to the Pleasanton area as we operate on a hybrid work model (3 days onsite, 2 remote).

Responsibilities

• Take ownership for the paid search results of a selection of PlanetArt businesses
• Optimize and grow campaigns on Google Ads and Microsoft Ads - growing revenue and maximizing Return on Ad Spend
• Initiate and execute tests. Collect and analyze data, identify trends and insights in order to achieve maximum ROI
• Manage campaign expenses and stay on budget
• Optimize landing pages and the sales funnel
• Work closely with our dedicated Google account team and try out all the new Google Betas - staying at the cutting edge of Search Engine Marketing

Requirements

• 5+ years of experience managing paid search marketing campaigns
• Strong Google Ads and Microsoft Ads skills
• Excellent understanding of marketing & customer acquisition
• Strong analytical skills
• Excellent communication & teamwork skills
• Bachelor's Degree

Working conditions

• Work is performed in an office environment with low to moderate noise levels
• Position requires regular, continuous use of a computer
• Position requires regular sitting and standing
• Position requires regular interaction with team members through the following methods: in-person, phone, Zoom, Slack, or email
• May require occasional travel
• This is a hybrid position; employees are expected to be in the office three days per week (Monday, Tuesday, and Thursday) with the option of working remotely two days (Wednesday and Friday)

Pay & benefits

• Compensation range: $95,000 - $115,000 annual salary
• Health, Dental, and Vision Insurance
• Life Insurance
• 401(k) with matching
• Pet Insurance
• Mental Health Benefits
• Comprehensive Time Off Program, including Vacation, Sick Days, Paid Holidays, and Floating Holidays
• Employee Product Discounts