PPC Specialist/Paid Search

Responsibilities

• Partner with the external media agency to improve performance across paid search, product listing ads, social advertising, and display campaigns.
• Translate upcoming promotions, new product introductions, and marketing priorities into clear campaign briefs for agency execution.
• Cook up internal requests for updated ad assets to support social and display initiatives with fresh, effective creative.
• Track campaign results and prepare recurring reports that highlight performance trends, opportunities, and next steps.
• Manage monthly budget support activities, including accrual tracking, invoice review, and documentation for paid media spend.
• Monitor paid media analytics to identify optimization opportunities and support testing strategies that improve return on investment.
• Work across marketing systems and tools, including CMS and CRM platforms, to help maintain campaign accuracy and audience alignment.

Requirements

• 2+ years of experience in paid search, paid media, or digital advertising roles.
• Practical knowledge of Google Ads, display advertising, and social media campaign management.
• Experience using analytics and paid media reporting to evaluate performance and guide optimization decisions.
• Familiarity with A/B testing methods and applying insights to strengthen ad effectiveness.
• Working knowledge of CMS and CRM platforms in support of digital marketing execution.
• Understanding of eCommerce marketing principles, including traffic acquisition and conversion-focused campaigns.
• Strong organizational skills with the ability to manage invoices, reporting deadlines, and multiple campaign priorities.

Qualifications

The ideal candidate brings hands-on digital advertising experience, strong analytical thinking, and the ability to keep campaigns aligned with promotional calendars, product launches, and broader business goals.