Paid Search (PPC) Campaign Specialist

About the role

Americaneagle.com is seeking a qualified Paid Search (PPC) Campaign Specialist to join our growing digital marketing team. The primary function is to facilitate day-to-day execution of search engine marketing programs for clients ranging from small to mid-size companies up through Fortune 100 corporations. This person should be highly skilled in online advertising and pay-per-click strategy. They will be responsible for improving clients' paid website leads through planning, coordination, management, and monitoring of varying PPC campaigns.

Responsibilities

• Planning, setting up, and managing PPC campaigns for clients.
• Tracking, analyzing, and reporting results on campaign performance.
• Understanding clients' digital marketing goals in order to translate goals into executable strategies through ongoing maintenance and enhancements.
• Owning the entire paid search channel, driving numbers, converting into real leads and ultimately revenue.
• Identifying KPIs and completing work as needed to improve clients' ad performance.
• Conducting keyword research, advising on ad spend and ad placement, testing ad copy, and optimizing campaigns for lean performance.
• Working with production teams, ensuring website is optimized for PPC success.
• Working with design teams to provide creative direction.
• Staying current on PPC / SEM practices and collaborating with peers on the Digital Marketing team.

Requirements

• 3+ years of PPC / SEM experience.
• Google Ads & Google Analytics Certified with experience in Google Tag Manager.
• Highly proficient with all types of Google Ads including: Search Ads, Display Ads, Remarketing, Google Shopping Ads, YouTube Ads, etc.
• Experience with additional ad platforms including: Yahoo! Bing Network, Amazon, Facebook, Advertising.com, AdRoll, LinkedIn, Pinterest, Twitter, etc.
• Skilled in Google Analytics and able to set up and troubleshoot complex conversion tracking.
• In depth understanding of search engines, up-to-date techniques, ranking factors, and principles for sound SEM strategy.
• Knowledge of web design technologies (HTML, JavaScript, CSS, etc.)
• Excellent interpersonal skills, including the ability to articulate complex concepts both verbally and in writing to clients.
• Strong time management skills.
• Comfortable working in a fast-paced, team-based environment.
• Ability to think logically and develop practical recommendations for clients to support their digital marketing strategies and efforts.

Pay

The US-based salary range for this full-time position is $70,000–$90,000 per year. Within this range, individual pay is determined by job-related skills, experience, and relevant education or training.