Sr Paid Search Manager

About the role

We’re looking for a Senior Manager, Paid Search with hands-on experience in planning, activating, and optimizing search campaigns across Google Ads and related platforms. The ideal candidate will bring 7+ years of agency experience, a passion for performance marketing, and the ability to turn data into actionable insights.

We’re looking for a Paid Search Manager with hands-on experience in planning, activating, and optimizing search campaigns across Google Ads and related platforms. The ideal candidate will bring 3+ years of agency experience, a passion for performance marketing, and the ability to turn data into actionable insights.

Responsibilities

• Campaign Planning & Activation: Develop paid search strategies that align with client goals and integrated media plans.
• Set up and activate campaigns across Google Ads (Search, Shopping, YouTube, Performance Max), ensuring accuracy and adherence to best practices.
• Continuously monitor performance, adjusting keywords, targeting, creative assets, and bidding strategies to achieve optimal results.
• Manage campaign budgets to adhere to weekly or monthly pacing goals, forecast spend outcomes, deliver accurately against planned spend.
• Data Analysis & Reporting: Analyze campaign data to measure effectiveness and uncover opportunities.
• Build and maintain dashboards in Google Looker Studio, delivering clear and actionable insights.
• Provide clients with regular updates and strategic recommendations based on performance data.
• Collaboration & Communication: Partner with media planning, creative, and account teams to ensure paid search is fully integrated into broader strategies.
• Maintain relationships with Google reps and other vendor partners to stay ahead of platform updates and betas.
• Innovation & Growth: Stay updated on evolving search trends, tools, and industry best practices.
• Identify and implement workflow enhancements to improve efficiency and effectiveness.

Qualifications

• Proficiency in Google Ads, Google Analytics, and Looker Studio
• Strong analytical skills and attention to detail
• Excellent communication and organizational abilities
• Proactive, problem-solving mindset with the ability to manage budgets and billing processes
• Bachelor’s degree in media, marketing, or related field preferred
• 7+ years of experience in digital media planning and buying, with a focus on search

Preferred Experience

• Experience across industries such as retail, CPG, travel, pet, and sports & entertainment is highly valued, but not required
• Familiarity with advanced attribution models, measurement frameworks and Looker Studio
• Understanding of the broader digital ecosystem, including GEO, SEO and CRO