Paid Search Manager

About the role

D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It constructs and sells high‑quality homes for entry‑level and first‑time move‑up markets, and provides mortgage financing and title services through its subsidiaries. The company is seeking a Paid Search Manager who will ensure search investment is tracked, reported, and optimized with precision, and that the team and its agency partner operate from accurate, timely data.

Location: Arlington, TX (in‑office).

Responsibilities

• Own the performance reporting infrastructure for the paid search team, including dashboard design and maintenance, Google Ads reporting, and comparable business intelligence environments.
• Produce weekly and monthly performance reports for the Group Manager and VP, including spend, lead volume, CPL, and conversion trends.
• Build and maintain budget pacing models that track spend by market, platform, campaign type, and division against plan.
• Develop and maintain a campaign launch QA checklist in partnership with the agency, ensuring new community launches meet structural and tracking standards before going live.
• Monitor tag and tracking health across Google Tag Manager, GA4, and ad‑platform conversion tracking; escalate and coordinate resolution of tracking issues.
• Maintain the team's documentation library—campaign naming conventions, tagging standards, platform settings, and agency SOPs.
• Manage the testing roadmap and analyze the effectiveness of testing against business objectives.
• Support leadership and the external agency in preparing materials for monthly and quarterly business reviews.
• Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 5+ years of digital marketing experience with a strong emphasis on analytics, reporting, or marketing operations.
• Advanced proficiency in Google Ads reporting, Google Analytics 4, and at least one BI/dashboard tool (Looker Studio, Tableau, or Power BI).
• Advanced knowledge of paid search platforms, bidding strategies, keyword management, and campaign structure.
• Proficiency in data analysis to evaluate performance and optimize campaigns.
• Demonstrated ability to interpret campaign data and implement performance improvements.
• Experience managing large paid‑media budgets from an operations or finance‑adjacent role, including tracking pacing, reconciling spend, and working with billing processes.
• Strong organizational skills and attention to detail; high accuracy under tight reporting timelines.
• Ability to apply common‑sense understanding to carry out instructions furnished in written and oral form or via DRH applications.
• Ability to sit for the majority of an 8‑hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required include close vision and peripheral vision.
• The noise level is generally moderate.

Preferred Qualifications

• Familiarity with Google Tag Manager and conversion‑tracking fundamentals.
• Experience working alongside a media agency.

Benefits

• Medical, Dental, and Vision coverage
• 401(k) retirement plan
• Employee Stock Purchase Plan
• Flex Spending Accounts
• Life & Disability Insurance
• Vacation, sick, personal time, and company holidays
• Multiple voluntary and company‑provided benefits