Paid Search Sr Specialist

Duties And Responsibilities

• Develop and manage comprehensive paid search and Performance Max strategies that align with broader business goals and revenue targets.
• Exercise independent judgment in campaign planning, budget forecasting, and media investment decisions to meet ROAS and customer acquisition goals.
• Lead the architecture, implementation, and optimization of paid campaigns across Google Ads (Search, PMAX, YouTube, Shopping) and Bing, ensuring best practices in structure, bidding, and creative application.
• Evaluate and interpret campaign performance data to identify strategic opportunities and formulate testing roadmaps; adjust tactics and strategy based on learnings.
• Collaborate cross-functionally with analytics, CRM, and merchandising teams to interpret complex data sources and incorporate multi-touch attribution, LTV models, and audience insights into campaign strategy.
• Independently generate and present weekly and monthly reporting, inclusive of performance trends, strategic recommendations, and testing insights for leadership review.
• Partner with SEO and content leads to align paid and organic keyword strategies, influence content roadmap, and optimize user journeys across channels.
• Influence platform-level innovation and propose new initiatives to enhance media effectiveness and customer engagement.
• Stay informed on industry trends, Google Ads platform changes, and evolving best practices; proactively recommend policy or process updates accordingly.

Qualifications

• Bachelor's Degree (BA) from four-year college or university, or four or more years of related experience and/or training, or equivalent combination of education and experience.
• Mandatory certifications: Google Ads Search Certification, Google Ads Shopping Certification, Microsoft Advertising Search Certification, and Microsoft Advertising Shopping Certification.
• Nice-to-have certifications: Google Ads Measurement Certification, Google Ads Display Certification, Google Ads Video Certification, Google Merchant Center Fundamentals, Google Analytics Certification (GA4), Microsoft Advertising Native & Display Certification, and Search Ads 360 Certification.
• Computer skills required: Microsoft Office Suite; Project Management Software, Internet Software, Spreadsheet Software, Word Processing Software, Electronic Mail Software, Presentation Software.
• Other skills required: Four or more years in paid search, ideally in-house or agency; Expert in Google Ads, Performance Max, and Google Analytics; Google Ads & Microsoft certification; Strong analytical and Microsoft Excel skills; Excellent communication and presentation skills.

Nice-to-have

• Experience with feed management platforms (e.g., Feedonomics, Productsup, GoDataFeed) for optimizing product feeds for Google and Microsoft Shopping campaigns.
• Luxury travel experience a plus.