Sr. Paid Digital Strategy Manager

Key Responsibilities & Deliverables

• Global Strategy & Execution: Architecting and leading end-to-end global paid media strategies that balance brand awareness with high-intent demand generation across key personas, markets, and verticals.
• Full-Funnel Alignment: Serving as the strategic lead for the "always-on" digital media program, ensuring all initiatives are mapped to the buyer journey and tightly aligned with down-funnel business objectives.
• ROAS & Performance Optimization: Championing data-driven decision-making by translating complex performance insights into actionable optimizations that maximize Return on Ad Spend (ROAS) and pipeline velocity.
• Performance Reporting: Analyzing full-funnel campaign data to produce compelling performance reports and executive-level dashboards, providing clear visibility into investment, impact, and strategic ROI.
• Agency & Stakeholder Orchestration: Directing cross-functional collaboration with agency partners and internal teams to drive innovation in audience segmentation, media planning, and performance transparency.
• Media Mix Innovation: Proactively researching and piloting new channels and publisher opportunities to optimize the global media mix, balancing reach with regional relevance and conversion goals.
• Digital Evangelism: Supporting global socialization of the paid strategy across the organization, leading education efforts to build internal competency around media trends, best practices, and lead-to-revenue KPIs.
• Global Operational Maturity & Scalability: Leading the evolution of a centralized digital strategy within the Global Demand Center by defining repeatable, high-quality processes and self-service enablement tools that standardize execution across regions and scale the digital campaign lifecycle.
• Governance & Integrity: Overseeing paid campaign operations and governance, including trafficking, creative delivery, and tagging/tracking implementation to ensure data integrity from click to closed-won.
• Mentorship: Mentoring and supporting junior team members and cross-functional partners, fostering a culture of high performance, accountability, and analytical rigor.

Required Skills & Experience

• 9+ years of progressive experience in digital media strategy, campaign execution, and ad operations, preferably within global B2B SaaS or agency environments.
• Proven track record of leading integrated global paid media programs across core channels including Google Ads, Microsoft Advertising, LinkedIn, programmatic display, OOH, ABM platforms (e.g., 6sense), and content syndication.
• Deep experience driving cross-regional alignment and digital marketing maturity within a complex, matrixed B2B tech organization.
• Advanced knowledge of the digital marketing tech stack, including tools such as Marketo, Salesforce, Adobe Analytics, Marketo Measure, Datorama, Tableau, and DataRobot.
• Strong technical acumen with the ability to diagnose and resolve complex tracking, attribution, and pixel-related issues across platforms.
• Data-first mindset with exceptional analytical skills, able to synthesize performance data into actionable insights and communicate effectively with senior stakeholders.
• Experience driving adoption of marketing taxonomies and naming conventions to support accurate cross-platform tracking and reporting.
• Familiarity with SEO fundamentals and emerging trends such as AI-generated overviews and LLMs (GEO), and how they impact organic performance.
• Experience with emerging tools and technology, including 1Mind, Folloze, DCO platforms, and AI-driven orchestration tools, is a plus.
• Executive presence with excellent communication and collaboration skills; trusted partner to internal stakeholders, cross-functional teams, and external agencies.