Sr. Paid Ad Manager, Social

Essential Functions

• Collaborate closely with cross-functional teams to gain a deep understanding of their advertising objectives and develop highly effective digital advertising strategies.
• Conduct market research, competitor analysis, and audience segmentation to identify target demographics and create tailored campaigns.
• Set up digital advertising campaigns on various platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn Ads).
• Craft compelling ad copy, create captivating visual assets, and design engaging landing pages that captivate audiences and drive substantial engagement, conversion rates, and ultimately, business growth.
• Implement tracking mechanisms, such as pixels and UTM parameters, to meticulously measure campaign effectiveness, gather invaluable data for insightful analysis, and uncover actionable insights that drive continuous improvement and success.
• Analyze key campaign metrics, including click-through rates, conversion rates, and return on ad spend (ROAS), to derive meaningful insights and make data-driven decisions that optimize performance and achieve predetermined campaign goals.
• Identify emerging trends, patterns, and untapped opportunities within the digital advertising landscape, enabling agile campaign optimization and the implementation of innovative strategies to stay ahead of the competition.
• Conduct A/B testing of ad creatives, landing pages, and targeting parameters to improve campaign performance.
• Optimize campaign settings, bidding strategies, and targeting options, leveraging advanced techniques and data-driven insights to maximize return on investment (ROI) and achieve the highest levels of campaign success.
• Prepare detailed and insightful reports on campaign performance, providing clients and internal stakeholders with comprehensive information, actionable recommendations, and valuable insights that drive informed decision-making and foster long-term success.
• Communicate with clients to provide updates, address inquiries, and manage expectations.

Reasonable Accommodations

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Competencies

• An exceptional listener with excellent written and verbal communication skills.
• Proficiency with Microsoft Office and Google Workspace.
• Detail-oriented perspective and able to pick up on overlooked details.
• Organization and time management. Able to maintain confidentiality of information.
• Able to manage multiple assignments, set priorities, and adapt to changing conditions.
• Resourceful and able to problem-solve and manage tasks with ambiguity.
• Willing to perform an array of tasks both in and out of the office.
• Can take feedback to tasks and assignments positively and create better solutions.
• A quick study, able to pick up new skills and learn how to use new programs.
• Must participate in setting and achieving regularly scheduled and outlined objectives.
• Ability to take individual ownership, execute with high energy, share context, insist on candor with positive intent.
• Strong analytical skills with the ability to interpret data and draw actionable insights.

Work Environment

When in the main office, expect a comfortable, air-conditioned work environment. Team members are issued their own desks, but the office is an open, shared space and can be fast-paced and occasionally noisy.

Physical Demands

Must be able to sit or stand at a desk for extended periods of time.

Position Type and Expected Hours of Work

Regular full-time, 40 hours per week.

Travel Required

Travel not required.

Required Education and Experience

• Proven experience as a Digital Ad Buyer or similar role, with a track record of successful campaign management.
• 2+ years managing campaigns on Meta, Google, YouTube, TikTok, Amazon, Twitter/X, Pinterest, Microsoft, or Snapchat.
• Strong analytical skills with the ability to interpret data and draw actionable insights.

Preferred Education and Experience

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• In-depth knowledge of multiple digital advertising platforms such as Google Ads, Meta Ads Manager, TikTok Ads Manager, Amazon Ads, LinkedIn Ads, and programmatic advertising platforms.
• Familiarity with Angel, the Angel Guild, and our body of work (films, series, and other projects).