Sr. Mktg Manager, WW Brand, Amazon Flex, WW Core Marketing, Amazon Flex

About the role

We are seeking a Senior Product Marketing Manager, Brand to lead worldwide brand strategy for Amazon Flex. The role owner will help build brand equity by driving overall Amazon Flex awareness, consideration and preference across our global audiences.

In this role, you will be responsible for maintaining a cohesive worldwide brand strategy, including defining our value proposition, developing and executing brand campaigns - both media and creative, and building and maintaining a full suite of approved brand messaging playbooks, and a creative suite to support worldwide marketing teams.

Responsibilities

• Develop and own the worldwide brand strategy framework, including positioning, pillars, and messaging architecture across 9 countries
• Present brand strategy and results to senior leadership; influence decision-making and secure alignment across diverse partner groups
• Ideate and champion bold, innovative programs that move brand metrics at scale
• Build and scale brand programs that drive measurable impact on key brand metrics (awareness, preference, sentiment)
• Own the End to end creative management from ideation to production
• Own the relationship with the internal creative teams, external creative teams, regional marketing teams and manage creative project workflows across the WW team
• Manage external agency partnerships for brand health tracking, audience research, and creator content programs
• Own brand health tracking, audience research, and measurement frameworks; define KPIs and reporting cadence
• Serve as the brand guardian by reviewing all net new content and messaging to ensure on-brand consistency across markets

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience in influencer, affiliate marketing
• Experience communicating results to senior leadership
• Experience with customer segmentation, profiling, and targeting

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis
• MBA
• Knowledge of analytics tools and web traffic reporting
• Experience in marketing or marketing research

Pay

The base salary range for this position is $157,100.00 - $212,600.00 USD annually in New York, and $142,800.00 - $193,200.00 USD annually in Bellevue, WA. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.

Benefits

Amazon also offers comprehensive benefits including health insurance, 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.