Sr Brand Manager
Job Summary
IONNA is building the most reliable, driver-centric, and design-forward charging network in North America — and the Brand team is where that promise takes shape. We're looking for a Sr. Brand Manager to be the creative and brand engine of that team: the person who defines what the IONNA brand is and turns it into bold, consistent, unmistakably on-brand work across every touchpoint.
Key Responsibilities
Create, own, and evolve IONNA’s brand standards and guidelines — the single source of truth for identity, logo usage, color, typography, voice, imagery, and how the brand is applied across print, digital, and physical touchpoints.
Set and hold the creative vision, taste, and aesthetic standard for all brand output; provide art direction to the design team and to external creative partners.
Own the design system that puts the standards into practice — components, typography, color, and usage — and the organized, versioned brand asset library it lives in. Own the brand zone plus the library’s structure and taxonomy; the digital-asset zone is owned by the Sr. Manager, Digital Experiences within one shared library.
Own how the IONNA brand sounds and is positioned including tone of voice, verbal identity, and the storytelling principles that shape our messaging. Define and govern the voice standard across campaigns, channels, and touchpoints (the how we sound), while message content on the comms side is owned by Communications.
Own brand strategy, positioning, and brand-health insights — understanding why drivers prefer IONNA and feeding that back into the creative work.
Own the intake and quality gate for brand requests — prioritize, brief, review, and approve work to the brand standard before it ships.
Manage and develop the Associate Brand Designers — allocate work, mentor craft, and grow the team’s output and consistency.
Own IONNA’s brand-related vendor relationships — today spanning creative and production studios, ecommerce / merch, online store, and brand strategy, research, and insights partners and brand health, and growing as the function scales. Brief, direct, and hold each to the brand standard.
Year 1 Success Plan
Brand Standards & Guidelines — delivered: Complete v1 brand guidelines (identity, logo, color, typography, voice, imagery, applications).
Brand System & Asset Library — built: Design system (components, templates, usage) and the organized, versioned brand asset library it lives in.
Brand-Health Tracking & Baseline — established: Stand up brand-health measurement — brand equity, preference, and consideration (distinct from social / marketing sentiment).
Department Operating System — stood up: Establish single-front-door intake, prioritization, and QA for the brand function.
About IONNA
Founded by eight of the world’s largest automakers, IONNA is reshaping EV charging across North America — the coverage drivers need, the reliability they deserve, and the experience they crave. This role puts your fingerprints on a category-defining brand at the forefront of the EV revolution.
IONNA is committed to fair and equitable compensation practices through a competitive base salary, as well as offering bonus programs and comprehensive benefits such as medical, dental, vision, life, 401(K), and paid holidays. Actual base salaries are based on several factors unique to each candidate, including but not limited to skill set, experience, certifications, and specific work location.
We are committed to an inclusive and diverse team. IONNA is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any legally protected status.